5 Lessons learned from starting a D&I program at AdRoll

Two years ago, a small group of AdRollers got together to launch our Diversity and Inclusion initiative.  Before starting a Diversity and Inclusion initiative, it’s important to ask yourself why you’re doing this. Diversity and Inclusion at every organization is deeply personal and rooted in...

It’s Not Too Late! Launch a SendRoll campaign for the holidays.

The holiday shopping season is in full swing—kicking off last week with Black Friday, Cyber Monday, and Retargeting Tuesday. During this time, we sent about 200K SendRoll emails helping our customers convert site visitors into online buyers.  Because of this, it looks like email marketing...

[Customer Corner] Retargeting for Relevance, Recency, and Renewal

When an ad conveniently reminds you about a dress you’ve been meaning to buy, it can feel like you have your own digital personal assistant. But, when that same ad keeps reminding you about that dress weeks after you bought it, the personal assistant starts...

[Webinar] How to Capture New Leads with Persona-Based Marketing

Register for the webinar here! In order to stay competitive, Pantheon knew they needed to fully detail how different groups of customers convert. With that knowledge, they began running full-funnel marketing campaigns that tailored messaging to various, well-defined buyer personas. And it worked. Join Pantheon’s...

AdRoll celebrates its second year of Bring in your Family Day

At AdRoll, we’re passionate about our core values—and making them actionable. One of these values is wisdom, which is embodied by one of our spirit animals, the owl. Wisdom drives our commitment to hiring great people and helping them grow. Our Rollers have access to...

AdRoll’s November Product Roll-up

We’ve been hard at work making our dashboard more intuitive and our product offering more robust. Take a look at some of our favorite updates from the past few weeks. Updates to targeting: You can now get even more control over your campaigns. With our...

[Infographic] Why Thanksgiving Weekend Could Make or Break your Entire Holiday Season

Many marketers have already moved on to planning for the first half of 2017 and beyond. But when we unwrapped consumer purchasing behavior over the holiday season, we found some incredible results. Before you lock up your spend for Thanksgiving weekend, take a look at this...

Best Practices: 5 Great Ways to Use Follow-Up Emails in SendRoll

Have you ever noticed that visitors will frequently come to your site but leave without purchasing anything? A common concern for marketers is how they convince these visitors to come back. One way to do this is to retarget them with relevant ads in various...

[Customer Corner] How Food Tech Startup, Freshly, Is Able to Scale Rapidly Despite Industry Challenges (Part 2)

From ordering last-minute lunch online to meal-prepping for an entire week, the way we eat has transformed tremendously. In particular, subscription-based meal services have become game changers, often growing to be the main source of food for avid users. People who consider making a bowl...

[Customer Corner] How Food Tech Startup, Freshly, Is Able to Scale Rapidly Despite Industry Challenges (Part 1)

Do you have a sweet tooth? Or love to buy the latest cosmetics? With the rise of subscription-based companies selling everything from cookies to beauty products, it’s easy to find a service that fits your needs. For this industry one of the hottest trends is...

How AdRoll Has Helped HubSpot Customers Supercharge Their Purchase Funnels

Try AdRoll and HubSpot’s integration today It’s been just a few months since we launched our integration with HubSpot, and we now have more than 700 joint customers—doubling since the June launch. As a HubSpot Connect partner, HubSpot users can directly sync customer data and...

Full-Funnel Marketing Strategies with AdRoll

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...