Dec 21, 2016
Category: Customer Corner
[Customer Corner] Digital Marketing to Drive Fundraising Success
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Crowdfunding is booming. Anyone who’s been on social media in the past few years has seen campaigns that aim to raise money for everything from a new car to a trip to Europe. But one company is trying to flip the script. YouCaring’s goal is to...
Dec 20, 2016
Category: Customer Corner
[Customer Corner] 5 Retargeting Tips for Education Marketers
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A robust retargeting campaign is essential for all digital advertisers, but for education marketers this is even more critical. Because the decision process for prospective students to select a school is lengthy, staying top of mind during the consideration phase is key to converting them...
Dec 14, 2016
Category: Customer Corner
[Customer Corner] Digital Marketing Adventures with Peak Design (Part 2)
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To read part 1 of this series, click here. In a Bay Area economy dominated by venture capitalism, Peak Design is unique. Unlike many of their San Francisco-based counterparts, they believe that crowdfunding is the best way to bring new products to life. And who can...
Dec 13, 2016
Category: Best Practices
[Infographic] Why You Should Keep Running Holiday Campaigns into the New Year
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Want to learn more? Sign up for our webinar on January 5th! Many marketers are aware of the importance of investing in digital marketing throughout November and December. But those who aren’t looking beyond Christmas may be missing out on key opportunities to use their...
Dec 8, 2016
Category: Customer Corner
[Customer Corner] Digital Marketing Adventures with Peak Design (Part 1)
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In a Bay Area economy dominated by venture capitalism, Peak Design is unique. Unlike many of their San Francisco-based counterparts, they believe that crowdfunding is the best way to bring new products to life. And who can blame them? Since 2011 they’ve been able to funnel...
Dec 7, 2016
Category: News
Rollin’ Remotely: Q&A with Remote Employees at AdRoll
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This week, we sat down with AdRoll remote employees, Brian Ecker, Anthony Mayer, and Oscar Arbelaez to discuss how their experience has been. Brian Ecker works from Annapolis, Maryland. He has been rollin’ with us for over a year and a half and is a...
Dec 6, 2016
Category: Thought Piece
5 Lessons learned from starting a D&I program at AdRoll
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Two years ago, a small group of AdRollers got together to launch our Diversity and Inclusion initiative. Before starting a Diversity and Inclusion initiative, it’s important to ask yourself why you’re doing this. Diversity and Inclusion at every organization is deeply personal and rooted in...
Dec 5, 2016
Category: Best Practices
It’s Not Too Late! Launch a SendRoll campaign for the holidays.
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The holiday shopping season is in full swing—kicking off last week with Black Friday, Cyber Monday, and Retargeting Tuesday. During this time, we sent about 200K SendRoll emails helping our customers convert site visitors into online buyers. Because of this, it looks like email marketing...
Nov 30, 2016
Category: Customer Corner
[Customer Corner] Retargeting for Relevance, Recency, and Renewal
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When an ad conveniently reminds you about a dress you’ve been meaning to buy, it can feel like you have your own digital personal assistant. But, when that same ad keeps reminding you about that dress weeks after you bought it, the personal assistant starts...
Nov 30, 2016
Category: News
[Webinar] How to Capture New Leads with Persona-Based Marketing
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Register for the webinar here! In order to stay competitive, Pantheon knew they needed to fully detail how different groups of customers convert. With that knowledge, they began running full-funnel marketing campaigns that tailored messaging to various, well-defined buyer personas. And it worked. Join Pantheon’s...
Nov 29, 2016
Category: News
AdRoll celebrates its second year of Bring in your Family Day
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At AdRoll, we’re passionate about our core values—and making them actionable. One of these values is wisdom, which is embodied by one of our spirit animals, the owl. Wisdom drives our commitment to hiring great people and helping them grow. Our Rollers have access to...
Nov 22, 2016
Category: News
AdRoll’s November Product Roll-up
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We’ve been hard at work making our dashboard more intuitive and our product offering more robust. Take a look at some of our favorite updates from the past few weeks. Updates to targeting: You can now get even more control over your campaigns. With our...