Feb 1, 2017
Category: Thought Piece
My First Year as an SDR at AdRoll
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I started working at AdRoll as a Sales Development Representative (SDR) in January 2016. I can’t believe how quickly the year has flown by and all the things that I’ve learned along the way. AdRoll has given me the experience of working in a fast-paced,...
Jan 25, 2017
Category: Thought Piece
Why Retailers Should Run Facebook and Instagram Ads Together
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For as often as we check our phones and work on our laptops throughout the day, it’s no surprise that social media is a vital channel for eCommerce marketers. In fact, nearly 20% of time spent across mobile and desktop is dominated by social sites....
Jan 24, 2017
Category: News
(Series) Tech Women of AdRoll
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When I first joined the tech industry, I was unaware of the lack of diversity in the space—particularly the small number of women in tech. During my time at AdRoll, I have had the amazing opportunity to meet and work with some of the most...
Jan 19, 2017
Category: Customer Corner
[Customer Corner] The 4 CRM Lists Digital Marketers Should Be Running With Every Campaign
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There are over 70 million search results for the marketing axiom, “right message, right person, right time,” and in my digital marketing career, I know I’ve used it several hundred times to explain how digital marketing campaigns are supposed to be built. Of course, it’s...
Jan 12, 2017
Category: Best Practices
3 Ways to Boost Your Facebook Ad Performance
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It’s well known that Facebook can be a fantastic place to connect with your audience. But how do you make the most of each Facebook campaign to do so? For many brands, having access to 1.18 billion daily active users and several ad types can...
Jan 11, 2017
Category: Best Practices
How AdRoll uses AdRoll for Self Promotion
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As digital marketers here at AdRoll, we have the privileged position of being completely immersed in the marketing space—we’re digital marketers that use a marketing technology product to market to other digital marketers. How meta. Given our unique position, we’re often asked how we leverage...
Jan 3, 2017
Category: Customer Corner
[Customer Corner] Driving Conversions and Dropping CPA with Tangible Media
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As a digital agency, Tangible Media supports a broad range of clients in a variety of industries. Tangible needed a vendor who could meet their goals at a large scale. The team decided to adopt the AdRoll product suite because of its ability to efficiently...
Dec 29, 2016
Category: News
[Webinar] How to run successful post-holiday campaigns
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Sign up for the webinar here! Marketers who aren’t looking beyond November and December for their holiday campaigns may be missing a huge opportunity to continue driving sales in the new year. With CPMs dropping to year-long lows, there’s no better time than after the...
Dec 27, 2016
Category: Customer Corner
[Customer Corner] Video: Get Personal with Pantheon
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We’re proud to present our first in a series of customer videos. In this segment, we feature Pantheon, a platform dedicated to simplifying website hosting and management for businesses. Pantheon has been an AdRoll customer for awhile and has continued to add various products from...
Dec 21, 2016
Category: Customer Corner
[Customer Corner] Digital Marketing to Drive Fundraising Success
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Crowdfunding is booming. Anyone who’s been on social media in the past few years has seen campaigns that aim to raise money for everything from a new car to a trip to Europe. But one company is trying to flip the script. YouCaring’s goal is to...
Dec 20, 2016
Category: Customer Corner
[Customer Corner] 5 Retargeting Tips for Education Marketers
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A robust retargeting campaign is essential for all digital advertisers, but for education marketers this is even more critical. Because the decision process for prospective students to select a school is lengthy, staying top of mind during the consideration phase is key to converting them...
Dec 14, 2016
Category: Customer Corner
[Customer Corner] Digital Marketing Adventures with Peak Design (Part 2)
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To read part 1 of this series, click here. In a Bay Area economy dominated by venture capitalism, Peak Design is unique. Unlike many of their San Francisco-based counterparts, they believe that crowdfunding is the best way to bring new products to life. And who can...