Mar 7, 2017
Category: News
2017: The REAL Year of Attribution
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Nearly 60 percent of Marketers Plan to Change their Attribution Model in 2017 Download our 2017 State of Performance Marketing Report I’m often asked, “What will be the header bidding of 2017?” Now I know my answer to that question. For several years, industry experts...
Mar 2, 2017
Category: Thought Piece
[Interview Series]: The Importance of D&I in Tech
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As we all know, diversity and inclusion (D&I) is a hot topic of conversation. It’s a motivating factor behind surveys, data, articles, lawsuits, and actions that make our workforce diverse and inclusive. In the fields of AdTech & STEM especially, initiatives are being built in...
Mar 1, 2017
Category: Thought Piece
Series: Tech Women of AdRoll
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When I first joined the tech industry, I was unaware of the lack of diversity in the space—particularly the small number of women in tech. During my time at AdRoll, I have had the amazing opportunity to meet and work with some of the most...
Feb 28, 2017
Category: Customer Corner
[Customer Corner]: Leveraging Your Brand to Fuel Performance Marketing
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Peerspace is an incredibly diverse platform that provides professionals and consumers access to unique spaces. Our audience comes from a wide variety of industries—from production and technology to consumer needs like birthday parties and bridals showers. This means that our target demographic includes just about...
Feb 14, 2017
Category: Thought Piece
11 Ways Valentine’s Day Affects Ad Performance
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At AdRoll, we’re pretty passionate about performance marketing. Because of this, we wanted to know more about Valentine’s Day campaigns than simply which demographic buys the most chocolate! The AdRoll EMEA office took a deep dive into the pool of love to find out how...
Feb 1, 2017
Category: Thought Piece
My First Year as an SDR at AdRoll
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I started working at AdRoll as a Sales Development Representative (SDR) in January 2016. I can’t believe how quickly the year has flown by and all the things that I’ve learned along the way. AdRoll has given me the experience of working in a fast-paced,...
Jan 25, 2017
Category: Thought Piece
Why Retailers Should Run Facebook and Instagram Ads Together
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For as often as we check our phones and work on our laptops throughout the day, it’s no surprise that social media is a vital channel for eCommerce marketers. In fact, nearly 20% of time spent across mobile and desktop is dominated by social sites....
Jan 24, 2017
Category: News
(Series) Tech Women of AdRoll
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When I first joined the tech industry, I was unaware of the lack of diversity in the space—particularly the small number of women in tech. During my time at AdRoll, I have had the amazing opportunity to meet and work with some of the most...
Jan 19, 2017
Category: Customer Corner
[Customer Corner] The 4 CRM Lists Digital Marketers Should Be Running With Every Campaign
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There are over 70 million search results for the marketing axiom, “right message, right person, right time,” and in my digital marketing career, I know I’ve used it several hundred times to explain how digital marketing campaigns are supposed to be built. Of course, it’s...
Jan 12, 2017
Category: Best Practices
3 Ways to Boost Your Facebook Ad Performance
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It’s well known that Facebook can be a fantastic place to connect with your audience. But how do you make the most of each Facebook campaign to do so? For many brands, having access to 1.18 billion daily active users and several ad types can...
Jan 11, 2017
Category: Best Practices
How AdRoll uses AdRoll for Self Promotion
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As digital marketers here at AdRoll, we have the privileged position of being completely immersed in the marketing space—we’re digital marketers that use a marketing technology product to market to other digital marketers. How meta. Given our unique position, we’re often asked how we leverage...
Jan 3, 2017
Category: Customer Corner
[Customer Corner] Driving Conversions and Dropping CPA with Tangible Media
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As a digital agency, Tangible Media supports a broad range of clients in a variety of industries. Tangible needed a vendor who could meet their goals at a large scale. The team decided to adopt the AdRoll product suite because of its ability to efficiently...