Apr 20, 2017
Category: News
AdRoll Named a Partner of the Year at the Marketo Revvie Awards
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We’ve always been firm believers that our customers should be able to leverage their data to create successful marketing campaigns across platforms, devices, and channels. In light of this, we’re proud to announce that AdRoll was selected as the Marketo LaunchPoint Technology Partner of the...
Apr 19, 2017
Category: News
AdRoll Named SF Business Times “Best Places to Work” for the Fourth Time
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This year, AdRoll was ranked among the top large companies in the Bay Area by San Francisco Business Times’ Best Places to Work. It’s the fourth time that AdRoll has made SF Business Times’ distinctive list. It’s incredible to know that as we continue to...
Apr 18, 2017
Category: Customer Corner
[Customer Corner] Spotlight on Pipedrive’s Digital Marketing Strategy
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One thing we’ve noticed throughout the first half of 2017 is that many of our customers are beginning to place a large emphasis on using digital marketing to drive and maintain a constant stream of prospective customers to their site. One of the most effective...
Apr 4, 2017
Category: Thought Piece
4 Ways to Overcome Recruiting Bias
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This article was originally featured as an exclusive for Inc.com. Employee referrals are the lifeblood of Silicon Valley recruiting—but they don’t always produce the diverse workforces that can drive companies to outperform. We recently learned this firsthand when we discovered our own unconscious recruiting bias....
Mar 29, 2017
Category: Thought Piece
10 Surprising Marketing Trends for 2017
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Every winter, we put a finger to the pulse of over a thousand marketers across North America to get a sense of how they’re approaching their advertising campaigns in the coming year. We take this information and put it into our annual State of Performance...
Mar 21, 2017
Category: Thought Piece
The 3 Most Important KPIs For SDR Awesomeness
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In B2B sales, it’s easy to become overwhelmed with various metrics and key performance indicators. These include KPIs like the number of calls made, open rate, total pipeline generated, the number of minutes talking with a prospect, and so on. As a result, it can...
Mar 17, 2017
Category: Customer Corner
[Customer Corner] Spotlight on Kayla Faires Founder of Revel Interactive
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In this Marketer Spotlight, we chatted with Kayla Faires, founder of Revel Interactive, a digital marketing agency for both e-commerce and business-to-business companies. Throughout her career in digital marketing, Kayla has worked with several agencies, honing her expertise while deepening her knowledge of various industries,...
Mar 7, 2017
Category: News
2017: The REAL Year of Attribution
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Nearly 60 percent of Marketers Plan to Change their Attribution Model in 2017 Download our 2017 State of Performance Marketing Report I’m often asked, “What will be the header bidding of 2017?” Now I know my answer to that question. For several years, industry experts...
Mar 2, 2017
Category: Thought Piece
[Interview Series]: The Importance of D&I in Tech
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As we all know, diversity and inclusion (D&I) is a hot topic of conversation. It’s a motivating factor behind surveys, data, articles, lawsuits, and actions that make our workforce diverse and inclusive. In the fields of AdTech & STEM especially, initiatives are being built in...
Mar 1, 2017
Category: Thought Piece
Series: Tech Women of AdRoll
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When I first joined the tech industry, I was unaware of the lack of diversity in the space—particularly the small number of women in tech. During my time at AdRoll, I have had the amazing opportunity to meet and work with some of the most...
Feb 28, 2017
Category: Customer Corner
[Customer Corner]: Leveraging Your Brand to Fuel Performance Marketing
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Peerspace is an incredibly diverse platform that provides professionals and consumers access to unique spaces. Our audience comes from a wide variety of industries—from production and technology to consumer needs like birthday parties and bridals showers. This means that our target demographic includes just about...
Feb 14, 2017
Category: Thought Piece
11 Ways Valentine’s Day Affects Ad Performance
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At AdRoll, we’re pretty passionate about performance marketing. Because of this, we wanted to know more about Valentine’s Day campaigns than simply which demographic buys the most chocolate! The AdRoll EMEA office took a deep dive into the pool of love to find out how...