Apr 27, 2017
Category: Trends
10 Mother’s Day Spend Trends that Surprised Us
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Mother, Mom, Mum, Mummy, no matter how you say it, they’re pretty amazing. At AdRoll, we delved into the depths of our data to see how we really treat them on Mother’s Day. Take a look at what we found from campaigns across the globe...
Apr 25, 2017
Category: Product
Reintroducing BidIQ – The Intelligence That Powers AdRoll Campaigns
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Artificial intelligence is everywhere—so why isn’t marketing easier? It is, just not for everyone. For many years, only the marketing teams at huge enterprises have been able to reap the benefits. That’s because artificial intelligence, or AI, relies on extremely intelligent technology and mass amounts...
Apr 24, 2017
Category: News
Introducing the AdRoll Marketo Connector
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As a B2B marketer, I often face the same challenges as our clients. Challenges that range from gaining insights into our multi-platform customer journey to assessing whether or not we’re driving the right kinds of leads, and even evaluating whether marketing and sales could be...
Apr 20, 2017
Category: Customer Corner
[Customer Corner] B2B Demand Generation with ProsperWorks
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50% of CRMs fail because of a lack of adoption. ProsperWorks is the first solution to solve this by delivering a CRM that’s intuitive, easy-to-use, and seamlessly integrated with G Suite. They believe that CRMs should give more to users than they take. So, they...
Apr 20, 2017
Category: News
AdRoll Named a Partner of the Year at the Marketo Revvie Awards
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We’ve always been firm believers that our customers should be able to leverage their data to create successful marketing campaigns across platforms, devices, and channels. In light of this, we’re proud to announce that AdRoll was selected as the Marketo LaunchPoint Technology Partner of the...
Apr 19, 2017
Category: News
AdRoll Named SF Business Times “Best Places to Work” for the Fourth Time
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This year, AdRoll was ranked among the top large companies in the Bay Area by San Francisco Business Times’ Best Places to Work. It’s the fourth time that AdRoll has made SF Business Times’ distinctive list. It’s incredible to know that as we continue to...
Apr 18, 2017
Category: Customer Corner
[Customer Corner] Spotlight on Pipedrive’s Digital Marketing Strategy
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One thing we’ve noticed throughout the first half of 2017 is that many of our customers are beginning to place a large emphasis on using digital marketing to drive and maintain a constant stream of prospective customers to their site. One of the most effective...
Apr 4, 2017
Category: Thought Piece
4 Ways to Overcome Recruiting Bias
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This article was originally featured as an exclusive for Inc.com. Employee referrals are the lifeblood of Silicon Valley recruiting—but they don’t always produce the diverse workforces that can drive companies to outperform. We recently learned this firsthand when we discovered our own unconscious recruiting bias....
Mar 29, 2017
Category: Thought Piece
10 Surprising Marketing Trends for 2017
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Every winter, we put a finger to the pulse of over a thousand marketers across North America to get a sense of how they’re approaching their advertising campaigns in the coming year. We take this information and put it into our annual State of Performance...
Mar 21, 2017
Category: Thought Piece
The 3 Most Important KPIs For SDR Awesomeness
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In B2B sales, it’s easy to become overwhelmed with various metrics and key performance indicators. These include KPIs like the number of calls made, open rate, total pipeline generated, the number of minutes talking with a prospect, and so on. As a result, it can...
Mar 17, 2017
Category: Customer Corner
[Customer Corner] Spotlight on Kayla Faires Founder of Revel Interactive
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In this Marketer Spotlight, we chatted with Kayla Faires, founder of Revel Interactive, a digital marketing agency for both e-commerce and business-to-business companies. Throughout her career in digital marketing, Kayla has worked with several agencies, honing her expertise while deepening her knowledge of various industries,...
Mar 7, 2017
Category: News
2017: The REAL Year of Attribution
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Nearly 60 percent of Marketers Plan to Change their Attribution Model in 2017 Download our 2017 State of Performance Marketing Report I’m often asked, “What will be the header bidding of 2017?” Now I know my answer to that question. For several years, industry experts...