Introducing the AdRoll Marketo Connector

As a B2B marketer, I often face the same challenges as our clients. Challenges that range from gaining insights into our multi-platform customer journey to assessing whether or not we’re driving the right kinds of leads, and even evaluating whether marketing and sales could be...

[Customer Corner] B2B Demand Generation with ProsperWorks

50% of CRMs fail because of a lack of adoption. ProsperWorks is the first solution to solve this by delivering a CRM that’s intuitive, easy-to-use, and seamlessly integrated with G Suite. They believe that CRMs should give more to users than they take. So, they...

AdRoll Named a Partner of the Year at the Marketo Revvie Awards

We’ve always been firm believers that our customers should be able to leverage their data to create successful marketing campaigns across platforms, devices, and channels. In light of this, we’re proud to announce that AdRoll was selected as the Marketo LaunchPoint Technology Partner of the...

AdRoll Named SF Business Times “Best Places to Work” for the Fourth Time

This year, AdRoll was ranked among the top large companies in the Bay Area by San Francisco Business Times’ Best Places to Work. It’s the fourth time that AdRoll has made SF Business Times’ distinctive list. It’s incredible to know that as we continue to...

[Customer Corner] Spotlight on Pipedrive’s Digital Marketing Strategy

One thing we’ve noticed throughout the first half of 2017 is that many of our customers are beginning to place a large emphasis on using digital marketing to drive and maintain a constant stream of prospective customers to their site. One of the most effective...

4 Ways to Overcome Recruiting Bias

This article was originally featured as an exclusive for Inc.com. Employee referrals are the lifeblood of Silicon Valley recruiting—but they don’t always produce the diverse workforces that can drive companies to outperform. We recently learned this firsthand when we discovered our own unconscious recruiting bias....

10 Surprising Marketing Trends for 2017

Every winter, we put a finger to the pulse of over a thousand marketers across North America to get a sense of how they’re approaching their advertising campaigns in the coming year. We take this information and put it into our annual State of Performance...

The 3 Most Important KPIs For SDR Awesomeness

In B2B sales, it’s easy to become overwhelmed with various metrics and key performance indicators. These include KPIs like the number of calls made, open rate, total pipeline generated, the number of minutes talking with a prospect, and so on. As a result, it can...

[Customer Corner] Spotlight on Kayla Faires Founder of Revel Interactive

In this Marketer Spotlight, we chatted with Kayla Faires, founder of Revel Interactive, a digital marketing agency for both e-commerce and business-to-business companies. Throughout her career in digital marketing, Kayla has worked with several agencies, honing her expertise while deepening her knowledge of various industries,...

2017: The REAL Year of Attribution

Nearly 60 percent of Marketers Plan to Change their Attribution Model in 2017 Download our 2017 State of Performance Marketing Report I’m often asked, “What will be the header bidding of 2017?” Now I know my answer to that question. For several years, industry experts...

[Interview Series]: The Importance of D&I in Tech

As we all know, diversity and inclusion (D&I) is a hot topic of conversation. It’s a motivating factor behind surveys, data, articles, lawsuits, and actions that make our workforce diverse and inclusive. In the fields of AdTech & STEM especially, initiatives are being built in...

Series: Tech Women of AdRoll

When I first joined the tech industry, I was unaware of the lack of diversity in the space—particularly the small number of women in tech. During my time at AdRoll, I have had the amazing opportunity to meet and work with some of the most...