Jul 10, 2017
Category: Thought Piece
How AdRoll cut our retargeting CPA in half using Dynamic Ads for B2B
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Working at AdRoll has many perks. From Monday night dinners and monthly wine tastings, to team outings and the obligatory ping-pong tables—the list is pretty long. But one of my favorite perks as a member of AdRoll’s marketing team, and as a certified digital marketing...
Jul 7, 2017
Category: Best Practices
Back-to-School Infographic 2017
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Did you know that June and July account for over 45% of back-to-school spending? And did you know that the back-to-school season is the 2nd biggest retail event of the year? To help you better prepare this back-to-school season we’ve pulled all the essential stats...
Jul 7, 2017
Category: Best Practices
17 Back-to-school Stats Every Retailer Should Know
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The summer is the 2nd busiest time of the year for retail with 17.2% of the entire year’s retail sales occurring in just a few short weeks. With the holiday season soon to follow, a lot of retailers can get overwhelmed and miss out on...
Jul 6, 2017
Category: Product
Introducing: AdRoll APIs
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The word API—Application Programming Interface—is one that is thrown around quite often in the world of technology. But, unless you’re a developer or working at a technology company, the word may not have any real clarity. So what the heck is an API? The textbook...
Jun 28, 2017
Category: Product
How to grow your business with AdRoll on Shopify
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Did you know that Shopify customers who use the AdRoll integration saw an average 9.5x return on ad spend? If you’re an online retailer, chances are, you’re using one of the many e-commerce platforms to manage your online store. AdRoll has partnered with a number...
Jun 15, 2017
Category: News
Rolling into Chicago and we’re hiring!
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AdRoll has continued our story of success into 2017. We reached 35,000 active advertisers, achieved a $300m revenue run rate, launched AdRoll Pro for Agencies and AdRoll ABM, were named Partner of the Year by Marketo, and added industry veteran Toby Gabriner to our executive...
Jun 14, 2017
Category: Thought Piece
[Infographic] Father’s Day Shopping Trends for Digital Marketers
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Online sales for Father’s Day have been exploding and, with almost one-third of Americans planning to do their shopping online this year, it’s time for marketers to sit up and take notice. We analyzed 35,000 AdRoll advertisers during the two weeks leading up to Father’s Day...
Jun 12, 2017
Category: Customer Corner
[Customer Corner] Creating Successful ABM Strategies at Workfront
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Workfront is a project management software company that aims to help its clients improve their bottom line. They do this by helping to remove inefficiencies and clutter, while improving communication, real-time collaboration, and project tracking. Essentially, Workfront software allows you to manage your projects in...
Jun 6, 2017
Category: Thought Piece
5 Ways Marketers Are Thinking about Native Ads in 2017
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Native advertising is becoming a must-have for every business. Whether on social media or across the web, marketers are seeing a big opportunity to share their message in a way that matches how people browse online. What makes native ads so effective is their ability...
May 24, 2017
Category: Best Practices
[Best Practices] 4 Ways to Scale your First ABM Campaign
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We recently teamed up with the link optimization platform Bitly to dispell myths surrounding account-based marketing (ABM) and reveal the key strategies necessary to running successful ABM campaigns. Check out some of our key takeaways below. If you’d like to learn more, you can also...
May 18, 2017
Category: Product
Announcing AdRoll ABM
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The core of the AdRoll mission has always been to solve for digital marketers’ everyday problems with an intuitive, high-performance marketing platform. We’ve done this by putting ten years worth of research and development into everything from AdRoll BidIQ, the artificial intelligence that fuels our...
May 18, 2017
Category: Thought Piece
[Expert Advice] Converting Leads into Paying Customers with Retargeting
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Today, we feature a guest post from Ty Magnin, the Director of Marketing at Appcues—a customer engagement software that helps marketers and product people improve their onboarding code-free. If you like what you read, don’t forget to check out our comprehensive new web page on...