Aug 15, 2017 Category: Customer Corner

[Customer Corner] 5 Attribution models for small businesses and how to use them

Deborah Sweeney by Deborah Sweeney
What does your small business know about assessing attribution? The answer, hopefully, is that you’re fairly well versed in it. Attribution allows you to assign credit to the different marketing touches that influenced your customers to complete a conversion action—such as product purchases, demo requests,...
Aug 2, 2017 Category: Best Practices

The definitive calendar to creating successful holiday campaigns

Elliott Moore by Elliott Moore
For many marketers, advertising for the holidays doesn’t really get off the ground until November, or even later. But every savvy marketer knows that campaigns should really get up and running many months before December rolls around. To show how costly starting late can be,...
Aug 1, 2017 Category: Best Practices

The most comprehensive guide to holiday planning for retailers

by Bogdan Zlatkov
With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holiday advertising push” has expanded substantially. While these retail days have helped distribute the holiday rush across a longer period of time, they’ve...
Jul 24, 2017 Category: Trends

39 e-commerce stats you need to know before the holidays

by Bogdan Zlatkov
With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign...
Jul 17, 2017 Category: Product

Measure Impact with AdRoll’s New Attribution Dashboard

Larissa Licha by Larissa Licha
What contributes to a user’s decision to convert on your site? If you’re like most marketers, this can be tough to answer. Certain channels, like display and email, are easy to measure based on the actions and clicks they drive, but we often downplay the...
Jul 11, 2017 Category: Customer Corner

[Customer Corner] Identifying & Converting Target Audiences

Aly Kline by Aly Kline
Viki, a streaming video service with global reach, removes the language and cultural barriers that stand between great entertainment and fans around the world. They do this by introducing ways to learn new languages while watching your favorite videos. Viewers can watch their favorite shows,...
Jul 10, 2017 Category: Thought Piece

How AdRoll cut our retargeting CPA in half using Dynamic Ads for B2B

Jonathan Koo by Jonathan Koo
Working at AdRoll has many perks. From Monday night dinners and monthly wine tastings, to team outings and the obligatory ping-pong tables—the list is pretty long. But one of my favorite perks as a member of AdRoll’s marketing team, and as a certified digital marketing...
Jul 7, 2017 Category: Best Practices

Back-to-School Infographic 2017

by Bogdan Zlatkov
Did you know that June and July account for over 45% of back-to-school spending? And did you know that the back-to-school season is the 2nd biggest retail event of the year? To help you better prepare this back-to-school season we’ve pulled all the essential stats...
Jul 7, 2017 Category: Best Practices

17 Back-to-school Stats Every Retailer Should Know

by Bogdan Zlatkov
The summer is the 2nd busiest time of the year for retail with 17.2% of the entire year’s retail sales occurring in just a few short weeks. With the holiday season soon to follow, a lot of retailers can get overwhelmed and miss out on...
Jul 6, 2017 Category: Product

Introducing: AdRoll APIs

Yasmeen Turayhi by Yasmeen Turayhi
The word API—Application Programming Interface—is one that is thrown around quite often in the world of technology. But, unless you’re a developer or working at a technology company, the word may not have any real clarity. So what the heck is an API? The textbook...
Jun 28, 2017 Category: Product

How to grow your business with AdRoll on Shopify

Yasmeen Turayhi by Yasmeen Turayhi
Did you know that Shopify customers who use the AdRoll integration saw an average 9.5x return on ad spend? If you’re an online retailer, chances are, you’re using one of the many e-commerce platforms to manage your online store. AdRoll has partnered with a number...