Aug 25, 2017
Category: Thought Piece
18 Expert Ideas on how to do ABM better
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ABM, or account-based marketing, is a tricky subject that frequently gets misinterpreted as the end all and be all of marketing. There’s very little doubt nowadays that the days of lead generation and the traditional sales funnel are slowly coming to an end. But, while...
Aug 22, 2017
Category: Product
Introducing AdRoll Platform—our platform as a service offering
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At AdRoll, we’ve spent over ten years providing businesses a robust set of full funnel marketing solutions for all stages of their customer journey. In order to bring the power of these solutions to as wide an audience as possible, today we’re happy to announce the...
Aug 18, 2017
Category: Best Practices
5 Simple Ways to Jumpstart Your First Successful ABM Campaign
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Through our work with B2B companies, we’ve noticed that pretty much every marketer is familiar with the concept of account-based marketing. Yet, despite this familiarity with the strategy, a large portion of our customers were still unsure how exactly to get their ABM campaigns off the...
Aug 17, 2017
Category: Best Practices
How to fail at account-based marketing and how to fix it
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When most people think about account-based marketing (ABM) they picture a hand-picked list of accounts that they’re going to “strategically” target (a.k.a. email them, stalk them, or spam them). Sometimes this list is spot-on accurate and your ABM campaign is a huge success, more often...
Aug 15, 2017
Category: Customer Corner
[Customer Corner] 5 Attribution models for small businesses and how to use them
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What does your small business know about assessing attribution? The answer, hopefully, is that you’re fairly well versed in it. Attribution allows you to assign credit to the different marketing touches that influenced your customers to complete a conversion action—such as product purchases, demo requests,...
Aug 2, 2017
Category: Best Practices
The definitive calendar to creating successful holiday campaigns
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For many marketers, advertising for the holidays doesn’t really get off the ground until November, or even later. But every savvy marketer knows that campaigns should really get up and running many months before December rolls around. To show how costly starting late can be,...
Aug 1, 2017
Category: Best Practices
The most comprehensive guide to holiday planning for retailers
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With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holiday advertising push” has expanded substantially. While these retail days have helped distribute the holiday rush across a longer period of time, they’ve...
Jul 24, 2017
Category: Trends
39 e-commerce stats you need to know before the holidays
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With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign...
Jul 17, 2017
Category: Product
Measure Impact with AdRoll’s New Attribution Dashboard
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What contributes to a user’s decision to convert on your site? If you’re like most marketers, this can be tough to answer. Certain channels, like display and email, are easy to measure based on the actions and clicks they drive, but we often downplay the...
Jul 11, 2017
Category: Customer Corner
[Customer Corner] Identifying & Converting Target Audiences
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Viki, a streaming video service with global reach, removes the language and cultural barriers that stand between great entertainment and fans around the world. They do this by introducing ways to learn new languages while watching your favorite videos. Viewers can watch their favorite shows,...
Jul 10, 2017
Category: Thought Piece
How AdRoll cut our retargeting CPA in half using Dynamic Ads for B2B
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Working at AdRoll has many perks. From Monday night dinners and monthly wine tastings, to team outings and the obligatory ping-pong tables—the list is pretty long. But one of my favorite perks as a member of AdRoll’s marketing team, and as a certified digital marketing...
Jul 7, 2017
Category: Best Practices
Back-to-School Infographic 2017
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Did you know that June and July account for over 45% of back-to-school spending? And did you know that the back-to-school season is the 2nd biggest retail event of the year? To help you better prepare this back-to-school season we’ve pulled all the essential stats...