Measuring the Impact of Retargeting

We’re happy to be announcing the release of the first phase of our conversion tracking dashboard today for all advertisers on the AdRoll platform. We believe it will help our advertisers quantify the results of their retargeting campaigns because it will help answer this question:...

Retargeting: Focus on Conversion

You hear a lot about how retargeting increases conversion, but it’s hard to believe. It’s still display advertising, after all–known more for branding campaigns and awareness raising than for being attributed to conversion. That’s all beginning to change now, with new tracking capabilities and more...

Top 10 Retargeting Optimization Tips

Ready to jump on board and start a retargeting campaign for your business?  Advertisers are enjoying high ROI out of these campaigns, watching their CPCs drop and CTR soar as people are getting smarter about how to optimize.  Search marketing has gone through years of...

PubScore for 20,000+ websites

We’re always hard at work trying to make online advertising simple and effective for brands of all sizes.  With traditional display advertising, you get two main benefits — awareness and traffic.  The traffic is a simple formula of impressions times click-thru rate.  For the awareness...

2010 Predictions

2009 was a big year at AdRoll. While we’ve watched display advertising come back into vogue, it’s been awesome to see our team innovate and develop the best display-based solutions for a growing range of SMB marketers. As we’re gearing up for another big year...

How to create a successful banner ad

A lot of advertisers ask us how to build a great banner ad, and we’re happy to help.  Your customers see hundreds of ads daily, and it’s hard to make a good impression. A successful online ad campaign needs quality banner ads, so we’ve come...

Indispensable Tools

This post is off topic, but I thought it might be helpful for some. I have friends and colleagues that frequently ask me about productivity tools or collaboration tools.  I have a personal passion for being an early adopter of web-based tools and I feel...

Making More With AdRoll

Publishers often ask for suggestions on how to earn more through Adroll. Fortunately, there are a number of ways (many of them simple) to fine tune your use of the system to maximize earnings. We’ve put together the following list to provide a single resource...

Now we’re rolling!

Welcome to the Adroll Blog. This is our first post. If you have a blog, Adroll works regardless of which blog host or blog editor you use. Maybe we’ll put up a compatibility list, for anyone interested…