[Slideshare] What is Retargeting?

Thanks to @BeccaDaneault we now have a quick overview of retargeting up on one of our favorite sites, Slideshare. This is an informational presentation that touches on the basics of retargeting and introduces a few of the optimization techniques. Let us know what you think:...

AdRoll Product Enhancements: Optimization Matters

We’re releasing a big enhancement to our advertising technology today.  Everyone knows that testing and measuring is the key to success to many marketing campaigns. Today we’re enhancing two important optimization techniques for display advertising campaigns. Network Budget Allocations – AdRoll allows advertisers to run...

What Small Businesses Don’t Know About Advertising

I used to be an advertiser for a small startup and managed a monthly budget upwards of $30K per month.  At the time, I thought I knew a fair amount about the world of online advertising, but really I had just scratched the surface of...

An Interview with Sean Dempsey, VC

We recently had the pleasure of sitting down with Sean Dempsey, Co-Founder at Merus Capital, to talk about venture capital, M & A activity, and online advertising trends. Sean brings 10+ years of experience in Corporate Development at Microsoft and Google to his role at...

Retargeting Report – Q1 2010

We believe in transparency.  We believe in ROI.  And with the numbers below, we think more people will become believers in retargeting. The key takeaways from this report are the following: Retargeting costs 20% less than site-targeted campaigns on a CPM basis Retargeting performs about...

AdRoll Enhancements Released Today

We’re pleased to announce some major enhancements to the AdRoll technology platform today.  We are always working to make it easier for advertisers to achieve high ROI, and this release today is a major step forward. Segment or Group Your Visitors with a Smart Pixel...

Inc. Magazine Profiles ScotteVest’s Success With AdRoll Retargeting

Jason Del Rey of Inc. Magazine explores how ScotteVest’s Scott Jordan uses behavioral retargeting to bring customers back to his website, increasing brand awareness and conversions. The retargeting results have surpassed Jordan’s expectations, he says. In three months, Scottevest spent about $12,000 retargeting through AdRoll...

How Do Cookies Work?

The Snack Pack Answer: Cookies are small files that a web server automatically sends to your computer’s web browser (think Firefox, Safari, Internet Explorer) when you browse certain websites. Cookies are stored as text files on your hard drive, and servers access them when you...

Retargeting Opportunity: 50% of Online Shoppers Browse Before They Buy

A study by e-tailing.com and PowerReviews details online shopping trends, specifically highlighting the importance of browsing to save time and increase confidence in purchase decisions. 50% of all online shoppers do research for at least half of the things they buy online. In addition, the...

What is the Best Ad Size?

Ever wonder what the best performing ad size is? One of the luxuries of running campaigns for hundreds of advertisers is that we get a lot of aggregate data. In an effort to make all businesses smarter advertisers, we’d like to share some of that...

How do you make display ads work?

A former coworker said to me, “I really want display to work for us. I think there’s great potential, but right now I don’t have transparency into where our ads are showing up and we’re getting a .02% CTR. Is that bad? What’s average?” My...

CPA: Can’t get no satisfaction

You know how online advertising works. A web user sees your perfectly targeted ad… the creative sings… the viewer’s pupils dilate… their pulse quickens… they feel a small tingle in the pit of their belly.  They click with the intensity of someone making their last...