May 11, 2011
Category: Product
AdRoll Enhancements: Best in Class Retargeting Features
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Display is evolving, and retargeting is now very much in the main stream. Brands are starting to recognize that this technology is another mandatory arrow in their marketing quiver. The reality is that retargeting greatly strengthens your other marketing efforts, and more and more brands...
Apr 26, 2011
Category: News
AdRoll’s Focus on E-Commerce Retargeting
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Today AdRoll announced a slew of new partnerships with companies that help e-commerce businesses launch, manage, and grow their online stores. Given AdRoll’s focus on retargeting and performance display advertising for e-commerce businesses, we believe that it is important to form close ties with other...
Mar 16, 2011
Category: News
Meet AdRoll in Person
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You might’ve heard Esurance’s new slogan, “People when you want them, technology when you don’t.” It’s a great way to describe a SaaS business, and in line with AdRoll’s mission. We’ve built a technology platform that makes it easy for businesses to run effective display...
Mar 9, 2011
Category: Product
AdRoll Enhancements: Self Aware Buy Flow!
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A lot has changed since I joined AdRoll. We’ve grown a ton, adding more employees, more clients, and a lot more remote controlled helicopters. But we haven’t changed our focus, which is taking advanced display advertising techniques and making them easy to implement for brands...
Feb 14, 2011
Category: News
Partnership with Efactor
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At AdRoll, we always look for tangible ways to support start ups and the entrepreneurial community. As such, we are proud do announce a new partnership with Efactor. Efactor is the world’s largest entrepreneurial community, and provides resources that every small business owner needs: networking,...
Feb 10, 2011
Category: Product
AdRoll Enhancements: Resurrection of the Product Blog
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It’s been a while, but it’s time to pump some life back into this blog. We’ve been so heads down building sweet new features for the past several months, that we forgot to talk about them. This week we had our first push on our...
Jan 31, 2011
Category: Product
Google Spotlights AdRoll’s Retargeting Technology
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When we think of companies that lead in innovation, Google tops the list. So, we were excited that Google identified AdRoll as a world-class advertising platform that uses their technology in unique and inventive ways. In their latest case study, Google highlights how AdRoll leverages...
Nov 10, 2010
Category: Best Practices
Align with Users for Privacy, and for More Effective Campaigns
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I don’t want to serve one ad impression to a person that doesn’t want to see that ad. That’s an impression that we and our client has to pay for that isn’t going to help achieve the campaign’s objectives. For that reason, when the topic...
Oct 7, 2010
Category: Best Practices
Political Retargeting and the 2010 Elections
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For the next month, all advertising channels are going to be filled with the messages of politicians running for elected office throughout the United States, as well as groups in support or opposition to these candidates. Every one of these campaigns either is retargeting, or...
Aug 9, 2010
Category: News
AdRoll welcomes StartupNation members
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We are very pleased to announce that we have partnered with the premier community of entrepreneurs on the web, StartupNation. Through this agreement, AdRoll will be featured in StartupNation’s Business Directory, and our services will be presented when interested entrepreneurs seek information on the SN...
Jul 28, 2010
Category: News
Banner Advertising Company Partnerships
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Discontinuing Online Ad Builder Many advertisers that start working with AdRoll do not have banner ads ready to go. They may have avoided display advertising altogether because the ROI wasn’t there (previously) or it may have been years since they ran a display campaign and...
Jul 28, 2010
Category: Product
Simple Display Ad Geo-Targeting
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Geographic targeting display advertisements allows advertisers to reach their ideal audience. Because IP addresses can be mapped to physical locations, local advertisers can target visitors in the specific markets that they do business in. Through several usability studies, we found that users frequently had trouble...