Mar 5, 2012
Category: News
AdRoll Open House: Cheers to ShangRolla!
by
Last Thursday evening we celebrated our new digs at 972 Mission (affectionately named ‘ShangRolla’) with an open house party. Complete with Blackjack tables (all legal, of course!), tasty bites by Straw Carnie Catering, tunes by DJ Baron Von West, lots of bubbly and over 200...
Feb 28, 2012
Category: News
eTail West 2012: Hello Palm Springs!
by
This week, the AdRoll team is in Palm Springs for eTail West 2012. eTail is one of the largest eCommerce conventions in the country (along with Shop and IRCE.) Thousands of retailers from the apparel, sporting goods, electronics, books, music, and several other industries gather...
Jan 26, 2012
Category: Trends
Display Advertising Creative Makes a Comeback
by
Did you dust off your TI-82 in 2011? Well, you wouldn’t be alone. 2011 was a left-brain year for display advertising. Ad technology businesses rushed to develop tools and methods for leveraging an increased availability of RTB inventory. DSPs and other buying platforms developed and...
Oct 13, 2011
Category: News
BuiltWith Lists AdRoll As Fastest Growing Ad Tech Company
by
There are many ways you can tell your startup is growing. Of course, we have our own internalmetrics around the hundreds of new retargeting advertisers who start using AdRoll every month. We’ve also found that two additional growth indicators are an increase in number of...
Jul 8, 2011
Category: News
3DCart Retargeting Advertising Integration
by
3DCart, one of AdRoll’s ecommerce software partners, recently announced the launch of version 4. As the biggest rollout to date, 3DCart 4 capitalizes on the group buying trend by putting control of group deals in the hands of online businesses. The new version also features...
Jun 21, 2011
Category: Best Practices
Creating Effective Web Banners
by
Editor’s note: The following is a guest post by Sergey Nekipelov from DesignContest.com. We hope you find these tips useful as you develop creative strategies for your retargeting and advanced display advertising campaigns. When they were first introduced, banner ads were a revolutionary tool for...
May 17, 2011
Category: Product
E-Commerce Spotlight: Shopify
by
Almost exactly a year ago, Josh Kopelman from First Round Capital asserted that e-commerce has “seen more innovation in the last 10 months than in the last 10 years. In the year since that blog post, the pace of innovation has only accelerated. Through our...
May 11, 2011
Category: Product
AdRoll Enhancements: Best in Class Retargeting Features
by
Display is evolving, and retargeting is now very much in the main stream. Brands are starting to recognize that this technology is another mandatory arrow in their marketing quiver. The reality is that retargeting greatly strengthens your other marketing efforts, and more and more brands...
Apr 26, 2011
Category: News
AdRoll’s Focus on E-Commerce Retargeting
by
Today AdRoll announced a slew of new partnerships with companies that help e-commerce businesses launch, manage, and grow their online stores. Given AdRoll’s focus on retargeting and performance display advertising for e-commerce businesses, we believe that it is important to form close ties with other...
Mar 16, 2011
Category: News
Meet AdRoll in Person
by
You might’ve heard Esurance’s new slogan, “People when you want them, technology when you don’t.” It’s a great way to describe a SaaS business, and in line with AdRoll’s mission. We’ve built a technology platform that makes it easy for businesses to run effective display...
Mar 9, 2011
Category: Product
AdRoll Enhancements: Self Aware Buy Flow!
by
A lot has changed since I joined AdRoll. We’ve grown a ton, adding more employees, more clients, and a lot more remote controlled helicopters. But we haven’t changed our focus, which is taking advanced display advertising techniques and making them easy to implement for brands...
Feb 14, 2011
Category: News
Partnership with Efactor
by
At AdRoll, we always look for tangible ways to support start ups and the entrepreneurial community. As such, we are proud do announce a new partnership with Efactor. Efactor is the world’s largest entrepreneurial community, and provides resources that every small business owner needs: networking,...