AdRoll’s Focus on E-Commerce Retargeting

Today AdRoll announced a slew of new partnerships with companies that help e-commerce businesses launch, manage, and grow their online stores. Given AdRoll’s focus on retargeting and performance display advertising for e-commerce businesses, we believe that it is important to form close ties with other...

Meet AdRoll in Person

You might’ve heard Esurance’s new slogan, “People when you want them, technology when you don’t.”  It’s a great way to describe a SaaS business, and in line with AdRoll’s mission.  We’ve built a technology platform that makes it easy for businesses to run effective display...

AdRoll Enhancements: Self Aware Buy Flow!

A lot has changed since I joined AdRoll.  We’ve grown a ton, adding more employees,  more clients, and a lot more remote controlled helicopters. But we haven’t changed our focus, which is taking advanced display advertising techniques and making them easy to implement for brands...

Partnership with Efactor

At AdRoll, we always look for tangible ways to support start ups and the entrepreneurial community.  As such, we are proud do announce a new partnership with Efactor.  Efactor is the world’s largest entrepreneurial community, and provides resources that every small business owner needs: networking,...

AdRoll Enhancements: Resurrection of the Product Blog

It’s been a while, but it’s time to pump some life back into this blog. We’ve been so heads down building sweet new features for the past several months, that we forgot to talk about them. This week we had our first push on our...

Google Spotlights AdRoll’s Retargeting Technology

When we think of companies that lead in innovation, Google tops the list. So, we were excited that Google identified AdRoll as a world-class advertising platform that uses their technology in unique and inventive ways. In their latest case study, Google highlights how AdRoll leverages...

Align with Users for Privacy, and for More Effective Campaigns

I don’t want to serve one ad impression to a person that doesn’t want to see that ad.  That’s an impression that we and our client has to pay for that isn’t going to help achieve the campaign’s objectives. For that reason, when the topic...

Political Retargeting and the 2010 Elections

For the next month, all advertising channels are going to be filled with the messages of politicians running for elected office throughout the United States, as well as groups in support or opposition to these candidates. Every one of these campaigns either is retargeting, or...

AdRoll welcomes StartupNation members

We are very pleased to announce that we have partnered with the premier community of entrepreneurs on the web, StartupNation. Through this agreement, AdRoll will be featured in StartupNation’s Business Directory, and our services will be presented when interested entrepreneurs seek information on the SN...

Banner Advertising Company Partnerships

Discontinuing Online Ad Builder Many advertisers that start working with AdRoll do not have banner ads ready to go. They may have avoided display advertising altogether because the ROI wasn’t there (previously) or it may have been years since they ran a display campaign and...

Simple Display Ad Geo-Targeting

Geographic targeting display advertisements allows advertisers to reach their ideal audience. Because IP addresses can be mapped to physical locations, local advertisers can target visitors in the specific markets that they do business in. Through several usability studies, we found that users frequently had trouble...

AdRoll Enhancements: Multi-Axis Reporting and Minimum Budgets

We’ve got two significant announcements today. One is designed to improve our reporting process, and the other to ensure that we’re delivering maximum value to all of our customers. One of our team’s key goals is providing full transparency, and then empowering users to take...