Nov 8, 2017 Category: Best Practices

Why you’re struggling with attribution (and how to fix it)

Elliott Moore by Elliott Moore
For many marketers, their biggest day-to-day challenge is figuring out how to measure and optimize the success of their campaigns. Because of this, attribution has become one of the foremost topics in digital advertising. What exactly are the biggest challenges that marketers feel are keeping...
Nov 1, 2017 Category: Best Practices

How to write the best native ads for brands

Albert Chen by Albert Chen
What are native ads? Native ads mimic the look and feel of the sites and apps where they are placed. When consumers scroll through content searching for information, they are 25% more likely to read a site-similar native ad than a site-divergent standard ad. Although...
Oct 18, 2017 Category: Thought Piece

Creating Actionable Online Ads for the Holiday Season

Erika Jolly Brookes by Erika Jolly Brookes
Creating Actionable Online Ads for the Holiday Season The biggest sales period of the year is just a few weeks away, and online retailers are busy getting their holiday ad campaigns in order. With what is now known as the ‘Amazon effect,’ this year’s competition...
Oct 6, 2017 Category: Best Practices

900+ Marketers weigh in on attribution — here are the results

by Bogdan Zlatkov
81% of organizations are using marketing attribution, but 70% of businesses are now struggling to act on the insights they gain from attribution. Today we published the 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand...
Oct 5, 2017 Category: Trends

[infographic] 9 Stats you should know from 2017’s Attribution Report

by Bogdan Zlatkov
This year we surveyed over 900 marketers to find out where everyone stands with their attribution models and strategies. The full report has over 37 charts and includes data from brands and agencies from Europe, North America, and Asia-Pacific. In this infographic we’ve condensed a...
Sep 22, 2017 Category: Best Practices

One simple solution to a more successful holiday season

Elliott Moore by Elliott Moore
For many marketers, advertising for the holidays doesn’t really get off the ground until Black Friday, or even later. But every savvy marketer knows that campaigns should really get up and running months before December rolls around. We wanted to help prove this point to...
Sep 20, 2017 Category: Australia

[Australia] Don’t run and hide from the most lucrative retail season!

Ben Sharp by Ben Sharp
A real pain point for marketers everywhere is the Christmas holiday period. Even though this lucrative sales time can bring in a large chunk of a retailer’s annual revenue, all too often planning is left to the last minute.That’s why this year we have worked...
Sep 11, 2017 Category: Best Practices

The Best Influencer Marketing Strategies for Holiday Success

Elliott Moore by Elliott Moore
The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help their businesses meet year-end sales goals. Which naturally begs the question: If every brand is aiming to drive large...
Sep 8, 2017 Category: Best Practices

How to maintain visual hierarchy in marketing

Laura McLeod by Laura McLeod
As a digital marketer, you know all about creating quality content to support your brand, products, and services. But just as important as what content you create is how you present that content. With it’s origins in Gestalt theory, visual hierarchy is a way of...