Recruiting vs. Sales

If you’ve ever applied for a job you know that your chances of hearing back are close to none. That’s because most recruiting organizations don’t review their inbound applications or only look at those with pedigree. Recently, the CEO of CodeSignal and Founder of #GoBeyondResumes,...

RollAsia Celebrates Holi

RollAsia is an Employee Resource Group (ERG) at NextRoll with the mission of promoting inclusivity and heritage awareness among all Asian ethnic groups and allies through networking, professional development and events within and outside of NextRoll. One of the reasons I love being part of...

Five Steps to Advance Your Career

The search for purpose and growth is universally human, but moments of stagnation and overwhelm are just as common. To advance your career, you need a plan; one that is ideally infused with the support of allies and advocates. In a recent panel discussion, our...

ChaiRoll Honors Holocaust Remembrance Day

A Survivor Shares His Story This month, George Elbaum, a Holocaust survivor and author of Neither Yesterdays Nor Tomorrows, spoke at NextRoll’s San Francisco office at an event livestreamed to more than 200 employees across the country. The talk was presented by ChaiRoll, NextRoll’s Jewish...

Culture Creatures Explained: The NextRoll Dog and How We Do Right by our Customers and the Community

Meet NextRoll, the parent company of AdRoll, RollWorks, and NextRoll Platform Services. For more than a decade, we’ve built and improved the data, infrastructure, and machine learning that powers growth for thousands of ambitious companies worldwide. What sets us apart is that we are a...

Unrolling our ERGs: RollMigos

Several times in any given month, you’ll see calendars filled with lunch and learns, after-work happy hours, or presentations — all coming from various employees with diverse backgrounds, cultures, and upbringings. Employee Resource Groups, or ERGs, are influential parts of NextRoll’s culture. By bringing together members...

Culture Creatures Explained: The NextRoll Owl and How We Support Employee Development

Meet NextRoll, the parent company of AdRoll, RollWorks, and NextRoll Platform Services. For more than a decade we’ve built and improved the data, infrastructure, and machine learning that powers growth for thousands of ambitious companies worldwide. What sets us apart is that we are a...

How measurement and accountability powered the growth of Women in the Workplace at NextRoll

For the 4th consecutive year, we are proud to be included in in McKinsey and Company’s Women in the Workplace study, helping companies advance diversity in the workplace. At NextRoll, one of our core values is to hire great people and help them grow, which...

AdRoll Group Named to SF Business Times’ Best Places to Work – 2019

We are thrilled to be recognized as one of the top companies in the Bay Area for the seventh time by San Francisco Business Times’ Best Places to Work. As you’ve heard me relay before, at AdRoll Group, we pride ourselves on building a culture...

What’s the real problem with your lift test?

What’s the real problem with your lift test? As marketers, we’re all truth seekers. We test, measure, and iterate towards the most impactful outcomes. Subsequently, A/B tests have become a primary tool in our digital advertising kit. When it comes to display, public service announcement...

Last Click is Killing Your Business

At this point, you’ve probably seen headlines like “Last click is dead.” But despite an increasing share of the industry looking to move away from a last-click attribution, the majority of marketers still evaluate campaign success with this approach. Think about it this way: assigning...

Dare to Grow: Display-Marketing Best Practices for Ambitious FX Brands

As John C. Maxwell wrote, “Change is inevitable. Growth is optional.” When it comes to digital advertising, this quote seems especially accurate. As we approach the largest IFX event in Limmasol, Cyprus I wanted to outline some of the major ways FX brands can win...