[Customer Corner] 4 Tips on Increasing Acquisition with Retargeting

Consumer retargeting has been a topic of conversation for years and is now part of the standard marketing technology stack for many B2C companies. For the B2B industry, however, there has been a slower adoption rate. For some, the challenge has been identifying effective retargeting...

How AlienVault Converts Leads Without Breaking the Bank

At AdRoll, we love hearing about how our customers utilize our platform to drive results and succeed in their respective industries. In a highly competitive and overwhelming B2B market packed with vendors offering many different products, integrations, customer service levels, and new innovations, it’s important...

AdRoll’s newest inventory source: email

If you’re in charge of attracting and eventually converting new customers, there is a high chance that you’re inundated with a variety of strategies and options to maximize ROI. However, managing these efforts across different tabs and vendors can be extremely time-consuming and inefficient. Today,...

5 B2B Marketers Share Their Biggest Challenges

The B2B marketplace is vast, has many different players, and isn’t getting less crowded any time soon. As a result, B2B marketers need to find ways to strategically differentiate their brands. Luckily, there are many tools available to do so. “B2B marketers have not only...

Four Ways Game Marketers Can Leverage Intent Data for New User Acquisition

In the ever-expanding world of gaming, getting players to try a new game is no small feat. Whether it’s promoting a game on console, mobile, social, or PC, it can be challenging to build awareness and drive fan engagement with the hundreds and thousands of...

Announcing AdRoll’s WooCommerce Integration

Connect Your Store Now At AdRoll, we’re passionate about making advanced marketing tools accessible to online businesses of all sizes—whether it’s for an independent jewelry store or a global electronics brand. That’s why we built an integration for WooCommerce, the popular e-commerce platform that powers...

Challenges and Opportunities for Gaming Marketers in 2016

The gaming industry has undergone a huge shift over the past decade. From brick-and-mortar locations to a predominantly online marketplace, the industry has reinvented itself. As new technologies are created and a shift to mobile is emerging, game marketers need to be smarter than ever...

What is Email retargeting?

If you’re a marketer that’s responsible for growing your business, you’re likely faced with endless options or tools that promise to help. To evaluate these tools, it’s important to understand how they might be defined differently. In this post, we’ll look at email retargeting specifically....

Innovating on Transparency

At AdRoll, transparency has always been a core value. This value shapes day-to-day interactions within the company, and it guides us as we build products for our customers. Transparency matters. And the recent news regarding litigation between two of our respected competitors highlights why. Recently,...