Jason Del Rey of Inc. Magazine explores how ScotteVest’s Scott Jordan uses behavioral retargeting to bring customers back to his website, increasing brand awareness and conversions.

The retargeting results have surpassed Jordan’s expectations, he says. In three months, Scottevest spent about $12,000 retargeting through AdRoll and tracked $38,000 in sales to those retargeted ads. In addition, a few Scottevest customers have written to Jordan, mentioning they had seen his giant advertising campaign. “People are getting the perception that we are gigantic,” Jordan says. “And that kind of effect is immeasurable.” Read the complete article here.

If you haven’t read it yet, this article is a great introduction to retargeting for SMB owners. We’re also putting together a retargeting case study on ScotteVest, due out shortly. Stay tuned!