Category: News

アトリビューションモデリングforデータドリブンマーケター(#2)

(#1から続くポストです。日本語ブログはこのあとすぐ)  Attribution modeling: it’s one of the biggest challenges marketers face in assessing the value of a marketing strategy and connecting the dots across channels. In ad tech, advertisers can leverage a variety of attribution models, but the two most common are last-touch and multi-touch....

AdRoll、Facebook Marketing Partnerの3つ目の認定バッジを取得

(日本語ブログはこのあとすぐに続きます)AdRoll is delighted to receive Facebook’s Small Business Solutions (SBS) badge in recognition of the value we bring to our small- and medium-sized businesses. The SBS badge recognizes Facebook Marketing Partners that have tailored solutions to small businesses, such as low minimums and easy-to-use technology...

AdRoll Awarded Facebook’s Small Business Solutions Badge

AdRoll is delighted to receive Facebook’s Small Business Solutions (SBS) badge in recognition of the value we bring to our small- and medium-sized businesses. The SBS badge recognizes Facebook Marketing Partners that have tailored solutions to small businesses, such as low minimums and easy-to-use technology...

アトリビューションモデリングforデータドリブンマーケター(#1)

(日本語ブログはこのあとすぐに続きます)Attribution modeling: it’s one of the biggest challenges marketers face in assessing the value of a marketing strategy and connecting the dots across channels. In ad tech, advertisers can leverage a variety of attribution models, but the two most common are last-touch and multi-touch. Which...

AppAnnie、AdRollとMarketo Ad Bridge連携ソリューションを活用し成約率30%アップ

(日本語ブログはこのあとすぐに続きます) It’s been just over a month since we launched our Marketo Ad Bridge integration. But we’ve already started to see amazing results with customers who have taken advantage of the integration to connect their Marketo data to AdRoll retargeting campaigns.  Click here for the full post...

App Annie Drives 30 Percent Incremental Lift in Conversions Through AdRoll’s Marketo Ad Bridge Integration

It’s been just over a month since we launched our Marketo Ad Bridge integration. But we’ve already started to see amazing results with customers who have taken advantage of the integration to connect their Marketo data to AdRoll retargeting campaigns. AdRoll’s Marketo Ad Bridge integration...

Things to do at Shop.org 2015

Calling all Retailers – we are less than one week (yes, one week) from the Shop.org Digital Summit 2015. On October 5-7th, join AdRoll and more than 5,400 professionals at the Philadelphia Convention Center, where we will be discussing online retail trends for 2015, eCommerce...

“数字で見るFacebookリターゲティング”レポート2015(日本語版)

(日本語ブログはこのあとすぐに続きます)Today, I am excited to announce the release of our “Facebook by the Numbers 2015” research report. Last year’s report was a must download for all serious performance marketers who wanted to take their retargeting to the next level. This year, we provide an in-depth global...

AdRoll Strategic Solutions for Enterprises and Agencies

Today, we’re excited to announce our new service tier: Strategic Solutions. This program is specifically designed for large brands and agencies, and provides hands-on guidance, campaign controls, and reporting transparency for larger customers in a way that is unmatched by other offerings in the performance...

Facebook by the Numbers 2015 Report Analyzes 46 Times More Ad Impressions Than Last Year.

Today, I am excited to announce the release of our “Facebook by the Numbers 2015” research report. Last year’s report was a must download for all serious performance marketers who wanted to take their retargeting to the next level. This year, we provide an in-depth...

5 Dreamforce sessions you need to attend

Dreamforce promises to be a week of inspirational keynotes, valuable sessions, and infamous parties. One of the most anticipated technology conferences of the year, Dreamforce brings together leading industry experts to share their thoughts on the latest trends. With 1,500+ sessions at your fingertips, how...

Our AdRoll Summer Internship Experience

This summer, AdRoll offered a summer internship program for high school students who were interested in experiencing a taste of the technology industry here in San Francisco. As a student intern within the marketing team, I thought it would be a fun idea to learn...