Category: News

[Study] AdRoll’s 2016 Marketing Research Report Finds 66% of Marketers Plan to Increase Programmatic Ad Spend

Today AdRoll published its 2016 State of the Industry Report, a survey of 1,050 global marketers that offers their perspective on the changing advertising and marketing landscape. The in-depth annual report gives unprecedented insight into how marketers see the future of programmatic advertising, retargeting, email...

Film Roll: Highlights from AdRoll 2015

It’s been a big year at AdRoll! From new products and new offices to new additions to the AdRoll family, here are some of our favorite highlights from 2015: January We kicked off our partnership with sister high school June Jordan this year through Circle the...

[Holiday Video] ‘The Deckoning’ Unleashes Wreckage of Glitter, Cheer & Pumpkin Spice Beverages

  Recently, AdRoll scientists discovered a disturbing phenomenon. A yearly infection known as “the deckoning” has rapidly spread through the office, making decor more festive, smilies cheerier and hugs warmer. One employee tried to warn her colleagues. If she fails to stop it, soon the...

パフォーマンスマーケターのためのリターゲティングガイド:Part II

(日本語ブログはこのあとすぐ続きます)We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to help elevate your campaigns.  As retargeting continues to deliver strong results, marketers are increasing their investment not only to meet...

入札アルゴリズム”BidIQ”最新版(ショパン) CPC 35%減でCTRは向上

(日本語ブログ「入札アルゴリズム”BidIQ”の最新版(ショパン)でCPC 35%減」はこのあとすぐに続きます) With our latest version of the BidIQ algorithm, named Chopin, timing is everything. Since our last release, Beethoven, our data science team has been hard at work figuring out the best time to serve an ad to a user, and when it’s the right...

アトリビューション:間違っているかも。

(日本語ブログ「アトリビューション:間違っているかも。」はこのあとすぐに続きます)When was the last time you clicked on an ad? Can’t remember? That’s probably because most people never click on ads. Studies have shown that only 16% of people ever click, and half of those (8%) account for 85% of all clicks on display ads....

アトリビューションモデリングforデータドリブンマーケター(#2)

(#1から続くポストです。日本語ブログはこのあとすぐ)  Attribution modeling: it’s one of the biggest challenges marketers face in assessing the value of a marketing strategy and connecting the dots across channels. In ad tech, advertisers can leverage a variety of attribution models, but the two most common are last-touch and multi-touch....

AdRoll、Facebook Marketing Partnerの3つ目の認定バッジを取得

(日本語ブログはこのあとすぐに続きます)AdRoll is delighted to receive Facebook’s Small Business Solutions (SBS) badge in recognition of the value we bring to our small- and medium-sized businesses. The SBS badge recognizes Facebook Marketing Partners that have tailored solutions to small businesses, such as low minimums and easy-to-use technology...

AdRoll Awarded Facebook’s Small Business Solutions Badge

AdRoll is delighted to receive Facebook’s Small Business Solutions (SBS) badge in recognition of the value we bring to our small- and medium-sized businesses. The SBS badge recognizes Facebook Marketing Partners that have tailored solutions to small businesses, such as low minimums and easy-to-use technology...

アトリビューションモデリングforデータドリブンマーケター(#1)

(日本語ブログはこのあとすぐに続きます)Attribution modeling: it’s one of the biggest challenges marketers face in assessing the value of a marketing strategy and connecting the dots across channels. In ad tech, advertisers can leverage a variety of attribution models, but the two most common are last-touch and multi-touch. Which...

AppAnnie、AdRollとMarketo Ad Bridge連携ソリューションを活用し成約率30%アップ

(日本語ブログはこのあとすぐに続きます) It’s been just over a month since we launched our Marketo Ad Bridge integration. But we’ve already started to see amazing results with customers who have taken advantage of the integration to connect their Marketo data to AdRoll retargeting campaigns.  Click here for the full post...

App Annie Drives 30 Percent Incremental Lift in Conversions Through AdRoll’s Marketo Ad Bridge Integration

It’s been just over a month since we launched our Marketo Ad Bridge integration. But we’ve already started to see amazing results with customers who have taken advantage of the integration to connect their Marketo data to AdRoll retargeting campaigns. AdRoll’s Marketo Ad Bridge integration...