Category: News

How Facebook’s New Reactions Will Force Advertisers to React to Their Audience’s Reaction

The recently expanded Facebook Reaction emotions are the result of a decades-old debate. “Why can’t I dislike something?” users have been asking for years. Now, it exists, and it’s pretty cool. It allows a deeper, more emotional level of feedback compared to the dry, narrow “like”...

Online Marketing Rockstars Event in Hamburg – AdRoll ist dabei!

AdRolls deutsches Team freut sich riesig auf nächste Woche, denn endlich findet das Online Marketing Rockstars Event in Hamburg statt. Am 25. und 26. Februar werden auf dem Messegelände mehr als 4.500 Unternehmen aus den Bereichen AdTech und digitales Marketing zusammentreffen und sich austauschen –...

AdRoll Partners With Adform, Opening Access to Premium Inventory

AdRoll has recently formed a new partnership with Adform SSP. One of the key objectives of this collaboration is to unlock premium, world-class advertising inventory throughout Europe, the United Kingdom and the United States. This new partnership is exciting for a multitude of reasons. Not...

AdRoll er en af blot to foretrukne Facebook partnere til SMB’er

Tilbage i februar 2015 lancerede Facebook officielt sit nye og forbedrede Marketing Partner Program med det det formål at gøre det nemmere for annoncørere at finde den bedste partner til netop deres behov indenfor Facebook. Programmet er løbende blevet justeret og torsdag d. 15/10 blev...

You’re Getting New Prospects—But Who Are They, Really?

Marketers are obsessed with customer insights. In the hunt to understand who’s visiting our site and buying our products, we perform a variety of time-consuming and complicated tasks—everything from coordinating focus groups to conducting surveys. We do this research not just to understand our existing...

[Study] AdRoll’s 2016 Marketing Research Report Finds 66% of Marketers Plan to Increase Programmatic Ad Spend

Today AdRoll published its 2016 State of the Industry Report, a survey of 1,050 global marketers that offers their perspective on the changing advertising and marketing landscape. The in-depth annual report gives unprecedented insight into how marketers see the future of programmatic advertising, retargeting, email...

Film Roll: Highlights from AdRoll 2015

It’s been a big year at AdRoll! From new products and new offices to new additions to the AdRoll family, here are some of our favorite highlights from 2015: January We kicked off our partnership with sister high school June Jordan this year through Circle the...

[Holiday Video] ‘The Deckoning’ Unleashes Wreckage of Glitter, Cheer & Pumpkin Spice Beverages

  Recently, AdRoll scientists discovered a disturbing phenomenon. A yearly infection known as “the deckoning” has rapidly spread through the office, making decor more festive, smilies cheerier and hugs warmer. One employee tried to warn her colleagues. If she fails to stop it, soon the...

パフォーマンスマーケターのためのリターゲティングガイド:Part II

(日本語ブログはこのあとすぐ続きます)We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to help elevate your campaigns.  As retargeting continues to deliver strong results, marketers are increasing their investment not only to meet...

入札アルゴリズム”BidIQ”最新版(ショパン) CPC 35%減でCTRは向上

(日本語ブログ「入札アルゴリズム”BidIQ”の最新版(ショパン)でCPC 35%減」はこのあとすぐに続きます) With our latest version of the BidIQ algorithm, named Chopin, timing is everything. Since our last release, Beethoven, our data science team has been hard at work figuring out the best time to serve an ad to a user, and when it’s the right...

アトリビューション:間違っているかも。

(日本語ブログ「アトリビューション:間違っているかも。」はこのあとすぐに続きます)When was the last time you clicked on an ad? Can’t remember? That’s probably because most people never click on ads. Studies have shown that only 16% of people ever click, and half of those (8%) account for 85% of all clicks on display ads....

アトリビューションモデリングforデータドリブンマーケター(#2)

(#1から続くポストです。日本語ブログはこのあとすぐ)  Attribution modeling: it’s one of the biggest challenges marketers face in assessing the value of a marketing strategy and connecting the dots across channels. In ad tech, advertisers can leverage a variety of attribution models, but the two most common are last-touch and multi-touch....