Category: News

[Infographic] Forrester: Retargeting Second Only to Search Advertising in Effectiveness

June 2015, AdRoll commissioned Forrester Consulting to evaluate how B2B marketers use digital technology to reach early-stage buyers. Among many findings, Forrester discovered the most effective marketing techniques are often the most underutilized. At the top of that list was retargeting, which 92 percent ranked...

AdRoll Forges Client Success on Instagram

With over 400 million engaged Instagram users, AdRoll customers are recognizing the benefits of layering Instagram in addition to their Facebook campaigns—as a way to extend their social footprint and drive reach, scale, and, ultimately, performance for their user acquisition efforts. In the last 6...

What Marketing Tech Are Donald Trump, Hillary Clinton and Other Candidates Using? An Analysis (With Some Graphs)

Online ad spending in political campaigns is predicted to rise to $1.06 billion in 2016. Which made us wonder, how much is this rise represented in digital media campaigns and the adoption of marketing tools among high-profile presidential candidates? For clues, we decided to look...

AdRoll Prospecting is Now The World’s Largest Opt-in Advertiser Data Co-op

Customer acquisition is a catch-22. You can get great reach by blasting digital ads, but often at the expense of performance and finding highly vetted people. Our goal with AdRoll Prospecting is to give advertisers high performing audiences at scale. It all starts with quality...

The rise of programmatic vs the challenge of attribution

Programmatic advertising: it’s easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive...

6 Questions About LinkedIn’s Lead Accelerator Closing and the Programmatic Industry, Answered

LinkedIn announced February 4 that it will close down its retargeting platform, prompting a slew of competing market analysis and media interest in the social media giant’s advertising efforts, and the retargeting industry. Below, we’ve answered some of the biggest questions about LinkedIn’s announcement, its...

[UK] Keeping an eye on the future at IAB Digital Techfronts

This year, for the first time, nearly 60% of UK display advertising is expected to be programmatic, according to eMarketer—and next year, more than 50% of all media ad spend in the UK will be digital, according to a study by Carat. Clearly, media agencies...

How Facebook’s New Reactions Will Force Advertisers to React to Their Audience’s Reaction

The recently expanded Facebook Reaction emotions are the result of a decades-old debate. “Why can’t I dislike something?” users have been asking for years. Now, it exists, and it’s pretty cool. It allows a deeper, more emotional level of feedback compared to the dry, narrow “like”...

Online Marketing Rockstars Event in Hamburg – AdRoll ist dabei!

AdRolls deutsches Team freut sich riesig auf nächste Woche, denn endlich findet das Online Marketing Rockstars Event in Hamburg statt. Am 25. und 26. Februar werden auf dem Messegelände mehr als 4.500 Unternehmen aus den Bereichen AdTech und digitales Marketing zusammentreffen und sich austauschen –...

AdRoll Partners With Adform, Opening Access to Premium Inventory

AdRoll has recently formed a new partnership with Adform SSP. One of the key objectives of this collaboration is to unlock premium, world-class advertising inventory throughout Europe, the United Kingdom and the United States. This new partnership is exciting for a multitude of reasons. Not...

AdRoll er en af blot to foretrukne Facebook partnere til SMB’er

Tilbage i februar 2015 lancerede Facebook officielt sit nye og forbedrede Marketing Partner Program med det det formål at gøre det nemmere for annoncørere at finde den bedste partner til netop deres behov indenfor Facebook. Programmet er løbende blevet justeret og torsdag d. 15/10 blev...

You’re Getting New Prospects—But Who Are They, Really?

Marketers are obsessed with customer insights. In the hunt to understand who’s visiting our site and buying our products, we perform a variety of time-consuming and complicated tasks—everything from coordinating focus groups to conducting surveys. We do this research not just to understand our existing...