Category: News

Is Marketing Attribution Making a Difference for Your Organisation?

In the past, marketing attribution used to be a much simpler proposition – with the understanding that the last click was the point in which, say, interest turned into a buying decision. However, device proliferation means that it’s increasingly challenging to gauge at which points...

AdRoll Shortlisted for Best Retargeting Campaign in 2016 European Performance Marketing Awards

AdRoll are delighted to be shortlisted for Best Retargeting Campaign for our work with Virtua and Nestlé Shop as part of PerformanceIN’s European Performance Marketing Awards. We are in great company with so many well known brands and some of the finest examples of performance...

FBX to Close in November—AdRoll Campaigns on Facebook Will Continue As Usual

Earlier today, Facebook announced that it would be closing Facebook Exchange (FBX), its real-time bidding inventory. While FBX will be sunsetting November 1, 2016, AdRoll clients will not have to take any action, and your campaigns will continue to run as normal. FBX was a...

カスタマージャーニー全体を”フルファネルレポート”で把握!

(日本語ブログはこのあとすぐ→) Many marketers are familiar with the age-old model of full-funnel marketing: you start with a large audience at the top, and then over time and with further engagement is whittled down to a smaller group that converts into customers at the bottom.  Click here for...

いま利用できる世界最大級”Data Co-op” Prospecting*

(日本語ブログはこのあとすぐ→) Customer acquisition is a catch-22. You can get great reach by blasting digital ads, but often at the expense of performance and finding highly vetted people. Our goal with AdRoll Prospecting is to give advertisers high performing audiences at scale.  Click here for the...

AdRoll’s New BoardRoll Disrupts This Age-old, Fast-Moving Industry

The digital divide has separated physical sign-based promotions and programmatic advertising for years. Now, AdRoll has developed a new product designed to unify the digital and physical: BoardRoll. AdRoll engineers have painstakingly mapped the strategies of the nation’s top poster board dancers to identify the...

[Infographic] Forrester: Retargeting Second Only to Search Advertising in Effectiveness

June 2015, AdRoll commissioned Forrester Consulting to evaluate how B2B marketers use digital technology to reach early-stage buyers. Among many findings, Forrester discovered the most effective marketing techniques are often the most underutilized. At the top of that list was retargeting, which 92 percent ranked...

AdRoll Forges Client Success on Instagram

With over 400 million engaged Instagram users, AdRoll customers are recognizing the benefits of layering Instagram in addition to their Facebook campaigns—as a way to extend their social footprint and drive reach, scale, and, ultimately, performance for their user acquisition efforts. In the last 6...

What Marketing Tech Are Donald Trump, Hillary Clinton and Other Candidates Using? An Analysis (With Some Graphs)

Online ad spending in political campaigns is predicted to rise to $1.06 billion in 2016. Which made us wonder, how much is this rise represented in digital media campaigns and the adoption of marketing tools among high-profile presidential candidates? For clues, we decided to look...

AdRoll Prospecting is Now The World’s Largest Opt-in Advertiser Data Co-op

Customer acquisition is a catch-22. You can get great reach by blasting digital ads, but often at the expense of performance and finding highly vetted people. Our goal with AdRoll Prospecting is to give advertisers high performing audiences at scale. It all starts with quality...

The rise of programmatic vs the challenge of attribution

Programmatic advertising: it’s easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive...

6 Questions About LinkedIn’s Lead Accelerator Closing and the Programmatic Industry, Answered

LinkedIn announced February 4 that it will close down its retargeting platform, prompting a slew of competing market analysis and media interest in the social media giant’s advertising efforts, and the retargeting industry. Below, we’ve answered some of the biggest questions about LinkedIn’s announcement, its...