Category: News
Nov 22, 2016
Category: News
AdRoll’s November Product Roll-up
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We’ve been hard at work making our dashboard more intuitive and our product offering more robust. Take a look at some of our favorite updates from the past few weeks. Updates to targeting: You can now get even more control over your campaigns. With our...
Nov 9, 2016
Category: News
How AdRoll Has Helped HubSpot Customers Supercharge Their Purchase Funnels
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Try AdRoll and HubSpot’s integration today It’s been just a few months since we launched our integration with HubSpot, and we now have more than 700 joint customers—doubling since the June launch. As a HubSpot Connect partner, HubSpot users can directly sync customer data and...
Nov 3, 2016
Category: Best Practices
Full-Funnel Marketing Strategies with AdRoll
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The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...
Oct 20, 2016
Category: News
Trackology: A New Webinar with Bitly and AdRoll
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You invest time and money to build up your audience through display channels, social media, and email lists. But how much of that audience is actually engaging with your content? More importantly, if you’re using paid channels to reach people, how effective are your efforts?...
Oct 14, 2016
Category: News
ABM tips for every B2B marketer
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Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to start—let alone know how to implement a successful ABM strategy. It’s time to clear the fog and take a comprehensive look at the processes and tools necessary to put...
Oct 11, 2016
Category: News
How Agencies Can Become Ad-Tech Innovators
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Do you consider your agency to be an ad-tech leader? If so, read on. AdRoll Partners Europe is a certified AdRoll endorsement recognising agencies that are ad-tech innovators. AdRoll will award the accreditation to full-service advertising agencies, display vendors, and consultancies. If chosen to participate,...
Aug 25, 2016
Category: News
AdRoll’s dmexco Survival Guide
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When: September 14 & 15 2016 Where: Cologne, Germany Europe’s largest digital marketing conference, dmexco, returns this September with the world’s leading marketing tech companies descending on Cologne for a jam-packed few days. AdRoll will be rollin’ in too, and as dmexco veterans, we’ve put...
Aug 19, 2016
Category: News
プログラマティックの実情 [Vol.1] 〜リターゲティングが得意なこと？
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(日本語ブログはこのあとすぐ→) Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it...
Jul 25, 2016
Category: News
入札アルゴリズム”BidIQ”最新版(モーツァルト)でCPC約25%低減。パフォーマンス、制御性、モバイルリーチ向上を実現
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(BidIQ新バージョンに関する日本語ブログはこのあとすぐ→) The goal of our platform has always been to make it easy to launch marketing campaigns that work. And with our newest BidIQⓇ iteration, BidIQ Mozart, we’re taking our campaigns to the next level—with better performance, more campaign control, and greater reach into your customers’ cross-device...
Jul 20, 2016
Category: News
AdRoll + HubSpot: MarTech? いえ、Mad-Tech時代がやってきた
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(日本語ブログはこのあとすぐ→) A marketer’s customer data is their most valuable asset. We know from working with over 25,000 marketers, though, that this customer data often lives in disparate places—like lead-generating advertising and marketing automation software—and is greatly underutilized, too Click here for the full post in English. 皆さんご存知の通り、企業が持っている顧客データは最も価値あるマーケティング資産です。...
Jul 14, 2016
Category: News
Monthly Metrics Report: Get Clear Insight Into Your AdRoll Campaigns
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Three months ago we launched a monthly metrics email to give AdRoll advertisers insight into their AdRoll performance—straight from their inbox. This email has been tested for the past few months; we’ve sent almost 50,000 to date. I’m proud of the email, and how it’s...
Jun 22, 2016
Category: News
Is Marketing Attribution Making a Difference for Your Organisation?
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In the past, marketing attribution used to be a much simpler proposition – with the understanding that the last click was the point in which, say, interest turned into a buying decision. However, device proliferation means that it’s increasingly challenging to gauge at which points...