Category: News
Mar 7, 2017
Category: News
2017: The REAL Year of Attribution
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Nearly 60 percent of Marketers Plan to Change their Attribution Model in 2017 Download our 2017 State of Performance Marketing Report I’m often asked, “What will be the header bidding of 2017?” Now I know my answer to that question. For several years, industry experts...
Jan 24, 2017
Category: News
(Series) Tech Women of AdRoll
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When I first joined the tech industry, I was unaware of the lack of diversity in the space—particularly the small number of women in tech. During my time at AdRoll, I have had the amazing opportunity to meet and work with some of the most...
Dec 29, 2016
Category: News
[Webinar] How to run successful post-holiday campaigns
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Sign up for the webinar here! Marketers who aren’t looking beyond November and December for their holiday campaigns may be missing a huge opportunity to continue driving sales in the new year. With CPMs dropping to year-long lows, there’s no better time than after the...
Dec 20, 2016
Category: News
2周年イベント開催レポート
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AdRollには6種類のスピリットアニマル（動物）になぞらえたコアバリュー（本質的価値観）があり、常にそれらを念頭において活動をしています。このコアバリューのひとつに、スピリットアニマルでもあるフクロウが体現する「知恵」があります。知恵を尊重するからこそ、優秀な人を雇用し、彼らの成長を助けることを大事にしているのです。
Dec 7, 2016
Category: News
Rollin’ Remotely: Q&A with Remote Employees at AdRoll
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This week, we sat down with AdRoll remote employees, Brian Ecker, Anthony Mayer, and Oscar Arbelaez to discuss how their experience has been. Brian Ecker works from Annapolis, Maryland. He has been rollin’ with us for over a year and a half and is a...
Nov 30, 2016
Category: News
[Webinar] How to Capture New Leads with Persona-Based Marketing
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Register for the webinar here! In order to stay competitive, Pantheon knew they needed to fully detail how different groups of customers convert. With that knowledge, they began running full-funnel marketing campaigns that tailored messaging to various, well-defined buyer personas. And it worked. Join Pantheon’s...
Nov 29, 2016
Category: News
AdRoll celebrates its second year of Bring in your Family Day
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At AdRoll, we’re passionate about our core values—and making them actionable. One of these values is wisdom, which is embodied by one of our spirit animals, the owl. Wisdom drives our commitment to hiring great people and helping them grow. Our Rollers have access to...
Nov 22, 2016
Category: News
AdRoll’s November Product Roll-up
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We’ve been hard at work making our dashboard more intuitive and our product offering more robust. Take a look at some of our favorite updates from the past few weeks. Updates to targeting: You can now get even more control over your campaigns. With our...
Nov 9, 2016
Category: News
How AdRoll Has Helped HubSpot Customers Supercharge Their Purchase Funnels
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Try AdRoll and HubSpot’s integration today It’s been just a few months since we launched our integration with HubSpot, and we now have more than 700 joint customers—doubling since the June launch. As a HubSpot Connect partner, HubSpot users can directly sync customer data and...
Nov 3, 2016
Category: Best Practices
Full-Funnel Marketing Strategies with AdRoll
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The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...
Oct 20, 2016
Category: News
Trackology: A New Webinar with Bitly and AdRoll
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You invest time and money to build up your audience through display channels, social media, and email lists. But how much of that audience is actually engaging with your content? More importantly, if you’re using paid channels to reach people, how effective are your efforts?...
Oct 14, 2016
Category: News
ABM tips for every B2B marketer
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Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to start—let alone know how to implement a successful ABM strategy. It’s time to clear the fog and take a comprehensive look at the processes and tools necessary to put...