Category: News

Nov 30, 2016 Category: News

[Webinar] How to Capture New Leads with Persona-Based Marketing

Elliott Moore by Elliott Moore
Register for the webinar here! In order to stay competitive, Pantheon knew they needed to fully detail how different groups of customers convert. With that knowledge, they began running full-funnel marketing campaigns that tailored messaging to various, well-defined buyer personas. And it worked. Join Pantheon’s...
Nov 29, 2016 Category: News

AdRoll celebrates its second year of Bring in your Family Day

Eileen Gregory by Eileen Gregory
At AdRoll, we’re passionate about our core values—and making them actionable. One of these values is wisdom, which is embodied by one of our spirit animals, the owl. Wisdom drives our commitment to hiring great people and helping them grow. Our Rollers have access to...
Nov 22, 2016 Category: News

AdRoll’s November Product Roll-up

Prachi Mishra by Prachi Mishra
We’ve been hard at work making our dashboard more intuitive and our product offering more robust. Take a look at some of our favorite updates from the past few weeks. Updates to targeting: You can now get even more control over your campaigns. With our...
Nov 9, 2016 Category: News

How AdRoll Has Helped HubSpot Customers Supercharge Their Purchase Funnels

Yasmeen Turayhi by Yasmeen Turayhi
Try AdRoll and HubSpot’s integration today It’s been just a few months since we launched our integration with HubSpot, and we now have more than 700 joint customers—doubling since the June launch. As a HubSpot Connect partner, HubSpot users can directly sync customer data and...
Nov 3, 2016 Category: Best Practices

Full-Funnel Marketing Strategies with AdRoll

Elliott Moore by Elliott Moore
The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...
Oct 20, 2016 Category: News

Trackology: A New Webinar with Bitly and AdRoll

Elliott Moore by Elliott Moore
You invest time and money to build up your audience through display channels, social media, and email lists. But how much of that audience is actually engaging with your content? More importantly, if you’re using paid channels to reach people, how effective are your efforts?...
Oct 11, 2016 Category: News

How Agencies Can Become Ad-Tech Innovators

Eoin Ryan by Eoin Ryan
Do you consider your agency to be an ad-tech leader? If so, read on. AdRoll Partners Europe is a certified AdRoll endorsement recognising agencies that are ad-tech innovators. AdRoll will award the accreditation to full-service advertising agencies, display vendors, and consultancies. If chosen to participate,...
Aug 25, 2016 Category: News

AdRoll’s dmexco Survival Guide

Jenny Lynam by Jenny Lynam
When: September 14 & 15 2016 Where: Cologne, Germany Europe’s largest digital marketing conference, dmexco, returns this September with the world’s leading marketing tech companies descending on Cologne for a jam-packed few days. AdRoll will be rollin’ in too, and as dmexco veterans, we’ve put...
Aug 19, 2016 Category: News

プログラマティックの実情 [Vol.1] 〜リターゲティングが得意なこと？

by Chitose Nii
(日本語ブログはこのあとすぐ→) Programmatic advertising has changed dramatically over the last few years. Faster delivery; smarter algorithms powered by machine learning—what was once cutting edge is now business as usual. But how have marketers adapting to this increasingly complicated technology, and the new opportunities and challenges it...
Jul 25, 2016 Category: News

入札アルゴリズム”BidIQ”最新版(モーツァルト)でCPC約25%低減。パフォーマンス、制御性、モバイルリーチ向上を実現

by Chitose Nii
(BidIQ新バージョンに関する日本語ブログはこのあとすぐ→) The goal of our platform has always been to make it easy to launch marketing campaigns that work. And with our newest BidIQⓇ iteration, BidIQ Mozart, we’re taking our campaigns to the next level—with better performance, more campaign control, and greater reach into your customers’ cross-device...