Marketo Marketing Nation is upon us! You’ve booked your tickets, registered for your badge, and (hopefully) found space in a hotel. With everything going on during this 3-day whirlwind, figuring out how best to navigate the Summit can be a challenge. Luckily, we’ve put together a guide on the key sessions, events, and SF culture classics you won’t want to miss while you’re in town. Plan your itinerary now to make the most out of your conference:


Getting to the conference? There’s an app for that.

If you drove… Luxe Valet
Don’t spend the morning driving around looking for parking.  Use the Luxe Valet app to order on-demand valet service anywhere downtown.  When you need your car back, they’ll return it to you wherever you are! ($15 per day). 

If you’re looking for a ride… Lyft or Uber

Affordable on-demand rides anywhere you want to go. Usually under $10 if you stay within downtown.

If you’re staying downtown… Walk!

Seriously. The conference is in the heart of SoMa, a 10 – 15 minute walk from Union Square.

Must-See Sessions:

The Marketing Nation Summit is well known for its jam-packed agenda with relevant topics for marketers of all sizes. Here are our top 3 must-see sessions to give you a fresh perspective on your 2015 marketing strategies:

Using Technology to Maximize Social Media Performance (April 14th at 2:00pm)
“With 47% of web users looking to social media channels to help make purchase decisions, now is the time to make sure you’re putting your best (marketing!) foot forward…”

Join the panel of industry experts from AdRoll, Hootsuite, Trackmaven, the Pedowitz Group, and as they help navigate the myriad of marketing technologies to make them work for your social campaigns.

The Best of Both Worlds: Using Fit + Behavior Signals to Predict Top Prospects (April 14th at 3:00pm)
Going into 2015, experts agree that predictive analytics will provide competitive differentiation to companies in increasingly competitive markets…

Industry leaders from New Relic, Infer, and Optimizely come together to discuss how they use predictive analytics to make decisions. Gather insights on where best to invest time, energy, and campaign dollars.

Hacking Demand Generation for 5x Growth (April 14th at 4:30pm)
Marketers today must be agile and take advantage of any shortcuts or hacks that will help them to drive ever-increasing demands for revenue growth… 

Panelists from Beachhead Marketing, NewVoiceMedia, and Project Place will share their tales from hacking demand generation to grow revenues up to 5X.

After the Conference:

The conference doesn’t end with the last session of the day! There’s the party, the after-party, and the party after that…. make the most out of your post-conference hours to mix and mingle with like-minded marketers:

Not to miss happy hour… The AdRoll, Bizible, Optimizely, and RingLead Happy Hour (Monday, April 13th from 7-9:00pm)

Join us in Optimizely’s award winning office for live music, an open bar, and delicious local bites.

Where: Optimizely HQ, 631 Howard St. (only 2 blocks from Moscone)
When: Monday, April 13 from 7-9PM

Best cocktail lounge with a view… The View Lounge

after conferenceSecluded atop the central Marriott Marquis Hotel, this lounge has been rated the best view of the city.  Great place to escape the crowds, grab a cocktail, and enjoy the stunning skyline.

If the weather is nice… B Bar

Right across from Moscone Center, B Bar is a local favorite for great cocktails, fine dining, and a gorgeous outdoor patio.

Grab a bite:

With all the excitement and activity going on, make sure you don’t forget to fuel up. Here are a few of our favorite local spots:

eatsSandwich and salad… The Grove

The Grove is slightly removed from the conference fairway and has a great selection of healthy, gourmet salads and sandwiches.

Really good pizza… Zero Zero

Great for a lunch meeting or sit down meal.  Highly recommend the pizza.. all of it.

Fast and convenient… Split Bread or FreshRoll

A stone’s throw away from Moscone, these two fast food lunch spots are great staples for the conference-goer who doesn’t want to miss any of the action.

Stay caffeinated:

We get it. Sometimes conference coffee doesn’t do the trick. Luckily, downtown SF has you covered.

Most convenient… Starbucks

Practically inside the Moscone Center, this Starbucks is frequently packed with conference attendees looking for their caffeine fix between sessions.

coffeeMost popular… Blue Bottle  

San Francisco darling Blue Bottle is best known for its signature roasts and no-nonsense baristas. These folks take coffee seriously, which is why there’s usually a line to get inside.

Go where the locals go… Elite Audio

This out of the way coffee shop + audio studio is known for their quality espresso and hip ambience.  If you’re looking for a bit of downtime during the conference, this is the place for you.

And don’t forget… schedule a time to chat with us at the show to learn more about how AdRoll’s performance marketing solution helps drive ROI for B2B businesses.