Meet NextRoll, the parent company of AdRoll and RollWorks. For more than a decade, we’ve built and improved the data, infrastructure, and machine learning that powers growth for thousands of ambitious companies worldwide.

What sets us apart is that we are a people-first company. This is embodied by our six culture creatures, each of which represents a core value:

  • The Bee represents innovation and building products that work for everyone
  • The Monkey embodies fun and a mantra of taking work seriously but not ourselves
  • The Beaver shows a focus on being industrious and doing more with less
  • The Jellyfish represents transparency and being open and authentic with those around you
  • The Owl reflects wisdom and a focus on hiring great people and helping them grow
  • The Dog demonstrates loyalty and doing right by the customer and our community

Collectively, our culture creatures represent what we stand for, our standards for the team, and how we reach our goals. We bring this to life through everything we do, from the office experience we provide to the training and development programmes we run. In this monthly blog series, we’ll shine a light on one of our culture creatures and showcase the impact it has. This month, we’re focusing on the Dog: doing right by our customers and the community.

We highlight the characteristics of our culture because they’re how we connect with the community at large. It’s our work culture is what helps our employees—our Rollers—to grow and develop.

The Dog: Do Right by the Community and the Customer

At NextRoll, we believe that putting our customers and the community that we live in at the heart of everything we do is foundational. The context and perspective this provides allow us to be better partners and better neighbours to everyone we work with. Whether that is educating our customers on the things they need to focus on to grow their business, or simply spending the time giving back in the community; it helps create a strong team bond where we stand by and support one another. Here are some of the initiatives that help bring the Dog to life at NextRoll.

NextRoll Gives Back

We give all Rollers the time and opportunity to give back through volunteer efforts which focus on education, professional development, and community support. We call this NextRoll Gives Back.

Each office has a volunteer board that coordinates activity and recognises participation. Rollers are encouraged to suggest initiatives and causes they’re passionate about or already involved in to broaden the ways we give back.

From an educational standpoint, our Dublin office works very closely with local schools in running sessions around career options. It’s a great opportunity to see what a career in technology can look like and, in speaking with our Rollers, realise that there is no reason why it should not be an option they consider as long as they have a growth mindset. These sessions also provide an opportunity to look at interviewing and CV-building skills that prepare students for the next step along the path.

There are always so many community-based charitable programmes deserving of support. However, homelessness and the environment are two that our Rollers feel very strongly about for a number of reasons, so they are the ones that our organising committee focuses on heavily. For the third year running, 15 Rollers participated in the annual Focus Ireland sleepout to raise vital funds for this cause while also shining a light on the issue itself. We also participated in our first ocean clean-up which, for many, was a real eye-opener and something we plan to devote more time to.

From a professional development perspective, we’re constantly looking at ways we can harness the knowledge and expertise in our offices for good. For example, our team in Dublin got involved in the Code First Ireland programme in running classes for women who want to grow and develop their skills in the area of programming and coding.
Beyond the activities organised by our wonderful volunteer committee, Rollers are empowered to make a difference themselves every day. In one case, that resulted in our office having a much more environmentally-focused mindset and now “reuse” is a byword for everything we try to do.

Our Customer Community 

Providing customers with what they value, what they prioritise, what they need, and what would make their lives easier is what doing right by the customer is all about. Access to advice that helps them do their jobs better or make themselves better is critical to this. As is education about what’s happening in their world, what others like them are doing, and what trends affect them. These are the things that keep our customers awake at night so they should be the things that make us restless. From this, we recently established the Growth Guerilla Collective (GGC), an online and offline community that brings together like-minded customers with similar challenges and opportunities. It allows them to get the advice and support they need to grow and develop personally and professionally. Unsurprisingly, the logo for the GGC is a Dog. 

Ultimately, doing right by our customers and the community is much more than a collection of initiatives for Rollers to get involved in. It’s a mindset that we foster and encourage across the organisation; it is lead from the very top and makes sure everyone has a voice.

NextRoll is a rapidly growing technology platform and we’re always on the lookout for talented, motivated people to help drive our success and to grow along with us. Check out the roles we have available at