AdRoll has recently formed a new partnership with Adform SSP. One of the key objectives of this collaboration is to unlock premium, world-class advertising inventory throughout Europe, the United Kingdom and the United States.

This new partnership is exciting for a multitude of reasons. Not only will it enable access to the absolute best inventory in the Nordics, but, more importantly, our clients will now be able to access First Look inventories across European markets. Adform is just as excited about this new partnership as we are.

Martin Larsen, Chief Marketing Officer at Adform, said, “We look forward to working with AdRoll, whose impressive performance display capabilities, combined with our premium inventory, make for an optimal match for customer success going forward.”

One of Adform’s primary strengths lies in their relationships with some of the biggest publishers in the Nordics; Berlingske Media, Bonnier and eBay, to name a few. Their broader European inventory is equally impressive. Our colleagues in the DACH region have also been capitalising on the Adform inventories through strong partners such as Media Impact, IDG, Goldbach and Ströer.

Ultimately, AdRoll is focused, as always, on being transparent with all it is partners—including commercial businesses—and Adform has an impeccable reputation that has been built on transparency as well as working primarily with top-tier partners. The majority of its inventory is “branded inventory,” ensuring peace of mind and reliable access to premium publishers; publishers we trust to safeguard our clients’ brand safety within high-quality editorial environments. Adform’s inventories are available across a range of digital channels, including display, mobile and video formats. Viewability is a standard; not an option.

If you have any questions about Adform or want to get any additional information regarding how this partnership enhances AdRoll’s client offering, reach out to your Account Manager.