Last November, AdRoll opened its New York office to take on the big city with 18 ’Rollers bringing a fresh vibe to the local ad tech scene. Since then, the team has nearly quadrupled in size and now serves hundreds of top enterprises and agencies.

With such rapid growth, AdRoll New York has only been accelerating in energy and enthusiasm. In fact, this Thursday we’re being honored as an Internet Week’s Best Place to Work in NYC Tech: an award that recognizes the unique, vibrant culture of AdRoll.


As our executive team has emphasized again and again, maintaining great culture is a top priority for us and becomes even more important as the company scales around the world.

spirit_animals-group4_wideCulture is, of course, more than just having great snacks or ergonomic desk chairs. Here at AdRoll, we’ve always insisted that strong values drive great culture. That’s why AdRoll has epitomized its core values in six spirit animals, which stand testament in AdRoll New York as they do in our offices around the globe. Our spirit animals help to reinforce our dedication to ‘work hard, roll happy’ and an open environment that creates collaboration and transparency.

One of these core values is to hire great people and help each other grow – a principle embodied by the sage owl. AdRoll has long championed a strong mentoring ethic, encapsulated in HonorRoll: a catalog of employee-taught classes offered to all ‘Rollers. These courses help foster an environment of continuous learning and improvement within our office.

New Yorkers have further taken this mentoring ethic into the community, through AdRoll Gives Back. ’Rollers regularly visit local NYC schools to mentor young students. These types of activities help reinforce a tight-knit camaraderie that the AdRoll team enjoys, making it fun to come in to work every day.

So what does it look like to be a great place to work?

Interested in joining the AdRoll team? Check out our careers page for more info.

Want to learn more about working with the world’s most widely adopted retargeting platform? Check out our website, follow us @AdRoll, or connect with us at