AdRoll CEO Aaron Bell with APAC Managing Director Ben Sharp at AdRoll, Sydney. Photo: Brendon Thorne.

Ten years ago, AdRoll CEO and co-founder Aaron Bell set out on a mission to democratise advertising. AdRoll was envisioned as a high-performing, intuitive, affordable solution for entrepreneurs everywhere to deliver on their marketing and advertising objectives.

Today, AdRoll is the most widely-used retargeting firm worldwide, with over 20,000 customers globally. We’ve remained true to our roots as a solution for small to medium businesses; our current customers are roughly 25% SMBs, and 60% mid-market. We’ve expanded beyond our San Francisco headquarters to set up offices in New York, London, Dublin, Tokyo, and Sydney.

BRW Australia sat down with Aaron during his recent visit to the AdRoll Sydney office to get the latest updates on his vision to democratise advertising, democratise data, and how AdRoll is achieving these goals. Read the full article here.

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