The modern customer journey is complex. So it’s important to focus on the key moments that can help inspire people to buy your product or service. Social is no longer just about conversation and content; it’s now an established channel for customer acquisition, retargeting and engaging existing customers to support retention programs.

Since Instagram opened its ad platform to businesses, it has attracted over one million advertisers. On the user front, Instagram has over 700 million active users – 80% of which are outside the United States. According to Kantar TNS, Instagram and Snapchat adoption in UAE is growing quicker than the rest of the world. This presents a unique opportunity for advertisers when it comes to social advertising – both paid and organic! The UAE has the perfect eco system for Instagram to thrive and grow: it has a highly millennial audience that are open to influencers and a 78% smartphone penetration rate – the highest in the world. 

No matter if you’re earning or paying for eyeballs, there are some simple rules of thumb advertisers must follow when it comes to Instagram marketing. In the end, authentic and compelling content that reaches the user at the right time will win.

On May 16th at ArabNet, I will be presenting on Instagram Marketing in 2017 in the AdTech Showcase Hall. This session is designed to inspire brands and agencies in the MENA region to think seriously about Instagram’s paid and organic offerings and the ever complex customer buyer journey.

AdRoll will feature at ArabNet TechFair, an exhibition with over 70 tech companies to discuss our latest products and services. We log over 4 trillion performance data points every day and we’ve matched over 1.2 billion online profiles to data and devices in our IntentMap—spanning every industry across the globe. Our Head of MENA, Eli Chedid, will be present at the AdRoll stand to discuss how brands and agencies can leverage AdRoll’s platform to deliver performance-focused solutions to full-funnel display advertising across web, social, and devices.

Don’t miss our session:

Title: Instagram Marketing in 2017

Speaker: Sarah Cunningham, Head of Demand Generation EMEA

Date: Tuesday, May 16

Time: 2:40 PM

Hall: Track B – AdTech Showcase Hall

To book an appointment with our MENA Team please email: