Category: Customer Corner
Sep 27, 2016
Category: Customer Corner
[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 1)
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During my B2B marketing career, I’ve noticed one universal truth time and time again. Very few companies want to be first in the pool when it comes to adopting an emerging technology. Given this environment, I’m passionate about customer marketing campaigns—they’re a vital part of...
Sep 21, 2016
Category: Customer Corner
[Customer Corner] 4 Tips on Increasing Acquisition with Retargeting
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Consumer retargeting has been a topic of conversation for years and is now part of the standard marketing technology stack for many B2C companies. For the B2B industry, however, there has been a slower adoption rate. For some, the challenge has been identifying effective retargeting...
Sep 15, 2016
Category: Customer Corner
How AlienVault Converts Leads Without Breaking the Bank
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At AdRoll, we love hearing about how our customers utilize our platform to drive results and succeed in their respective industries. In a highly competitive and overwhelming B2B market packed with vendors offering many different products, integrations, customer service levels, and new innovations, it’s important...
Jul 27, 2016
Category: Customer Corner
How Dr. Martens’ Kyle Duford Laces Up The Perfect Holiday Marketing Plan (Part 2)
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As many retailers know, the busiest time of year is around the corner. With the hustle and bustle of the holidays quickly approaching, we asked Dr. Martens’ Vice President of Digital, Kyle Duford, how he approaches the peak shopping season. Check out the first part...
Jul 19, 2016
Category: Best Practices
How Dr. Martens’ Kyle Duford Laces Up The Perfect Holiday Marketing Plan (Part 1)
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Since 1960, Dr. Martens has been known for the distinctive style and famous durability of their shoes, worn as a sign of personality and empowerment. Beginning with modest roots as a work boot manufacturer, their functional footwear has transformed Dr. Martens into one of today’s...
Jul 19, 2016
Category: Best Practices
Krystina Banahasky Shares How She Dresses Up UNTUCKit’s Holiday Marketing
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In the second installment of our sit-down with Krystina Banahasky, UNTUCKit’s director of ecommerce and digital marketing, we learn how she is handling the planning and execution of this holiday season. Check out the first part of our two-part interview here. AdRoll: New customer acquisition...
Jul 14, 2016
Category: Best Practices
How UNTUCKit’s Krystina Banahasky Balances Brand Affinity, Rapid Growth, and Ecommerce Strategy
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Krystina Banahasky is a retail marketing vet with seven years of experience at luxury and contemporary brands like Sam Edelman, Anne Fontaine, and Temperley London. Throughout her career, Krystina has focused on maximizing revenue and brand affinity while optimizing IT infrastructure. As UNTUCkit’s director of...
Jun 28, 2016
Category: Best Practices
Marcus Akerland on Demand Generation, Using AdRoll to Promote AdRoll, and Boosting Upper-Funnel Traffic
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We sat down with Marcus Akerland, a member of AdRoll’s digital marketing team, to discuss his experience managing lead-acquisition campaigns in the B2B space, the marketing channels he uses, and his golden rule of digital marketing. AdRoll: Tell us about your team at AdRoll. Marcus:...
Jun 7, 2016
Category: Best Practices
Customer Corner: Mastering the A.R.T. of Marketing Furniture in a Digital-First World
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How can brick-and-mortar retailers use their customers’ true desire to buy locally while offering the convenience and excitement of an ecommerce store?
May 19, 2016
Category: Customer Corner
Q&A: Social Tables’ David Goodman on Display Advertising and the Upside of Ad Blocking
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We sat down with David Goodman, Digital of Marketing Manager at Social Tables, to discuss his experience in digital marketing and lead generation.
May 5, 2016
Category: Customer Corner
[Customer Corner] Credibly’s Director of Demand Generation on Re-engaging Financial Tech Customers
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We sat down with John Kim, Director of Acquisition Marketing at Credibly, to discuss his 10 years of experience in demand generation and acquisition marketing. John is a data-driven marketer focused on driving results with the highest ROI campaigns. AdRoll: Tell us about Credibly. What’s...
Apr 6, 2016
Category: Best Practices
Customer Corner: Why We’re Going to Feature Real, Live Human Beings In Our Ads
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Our ads do very well relative to benchmarks, but we don’t feel like we’re reaching our potential. We—at TreeRing, a custom yearbook company—put our customers first, but why don’t our ads start with the customer? We didn’t have a good answer, so, we decided our...