There’s more to a business’s successful fall season than offering customers all the pumpkin-flavored (or scented or shaped) things that they could ever want. Whether your business is a pop-up store or an established year-round company, you can experience seasonal success and keep it going after the fall season has ended and year after year by  following the next five tips from businesses who thrive:

1) They take the time to incorporate or form an LLC

As pop-up stores continue to expand all over the country, entrepreneurs may wonder if it’s still necessary to incorporate a storefront that has a 3–4-month window at best. The simple answer, of course, is yes. By taking the time to incorporate or form an LLC, they are protecting their own personal assets and turning the business into its own separate, legal entity. Incorporating also works to legitimize your business. As you invest in a physical space, secure renter’s insurance, and begin marketing your pop-up, potential customers will be much more willing to shop at your store, knowing that you have established yourself as a credible business.

2) Their cash flow is budgeted and prepared in advance

A U.S. Bank study revealed that 82% of businesses fail because of cash flow problems. These problems often hit seasonal businesses— such as landscaping firms and specialty storefronts—the hardest as they tend to target specific niche audiences at select times of the year.

While a fluctuation dip is expected, there are plenty of practices small businesses can employ to remain profitable. Put together a budget plan, where you decide what expenses to scale back on, as needed. If you’re not sure where to start, talk it over with a CPA or use software like QuickBooks to stay on top of your cash flow. It’s also a good idea to keep your team informed about the seasonal shift and how it might affect the company. But it’s not all tightening purse strings and stressing over statements either, which leads me to my next point…

3) They know how to diversify their offerings beyond the season.

One of the best ways for a small business, especially an autumn-exclusive one, to maintain visibility throughout the entire year is to diversify what they have to offer. An after-school tutoring service may branch out into hiring tutors to teach a wide variety of subjects, including college test and application prep as well as summer school workshops. A Halloween pop-up could launch a holiday pop-up, and landscaping firms can expand to include even more seasonal offerings such as pest control and holiday lighting services for commercial and residential properties. Adding these extra offerings helps to even out cash flow and increase your small business’s word of mouth to potential customers as the one-stop, do-it-all business that meets a wide range of needs.

4) They have a strong, inclusive digital strategy.

From paid advertising to affiliate partnerships, mobile marketing, and PR to content distribution, small businesses are also maintaining visibility online with digital strategies that tap into their audience from all angles. In the fall and winter months especially, this strategy leverages itself with festive content that plays up the trending holiday season and pairs it with the offerings a small business has for its customer base. Businesses conduct pay-per-click (PPC) advertising, optimize their sites for mobile, and schedule and create content that resonates with their audiences, including video and graphics for social media. Few fall events are anticipated on the level of the return of the Pumpkin Spice Latte at Starbucks—so much so that the latte has its own Twitter account. With 114k followers, @TheRealPSL uses GIF images, retweets, and PSL-friendly hashtags to announce its triumphant return each fall season and interact with its enthusiastic fan base.

5) They know how to hire the right employees.

Finding short-term talent during a season when turnover rates are high is tough, but it can be done. When your business starts hiring seasonal workers, seek out students or retirees, where possible. Typically, they have the most flexible schedules and either have prior experience in the field or can be trained quickly. Remember to be up front about any expectations concerning  job duration, possible long-term opportunities, benefits, and overall expectations about the role.

Once you’ve made the hire, train and welcome them to the team. As Entrepreneur reported in a 2014 study, holiday hires make up 50% of the total new hires for the quarter. Keeping that group of employees engaged and feeling appreciated in their role, no matter how seasonal it may be, ultimately sets the teamwork tone when it comes to your business thriving all season long.

What’s your favorite seasonal small business success tip? Leave us a comment below and let us know.