Retargeting has been a breakout tactic since marketers first made the shift from traditional trial- and-error programs to real-time programmatic campaigns. With retargeting, marketers can directly target the most promising individual consumers with personalized ads and messaging—focusing investment on audiences that are most likely to convert.

Retargeting introduces a simple, practical way to put programmatic ambitions and valuable customer intent data into action. With clearly measurable ROI and consistently strong performance, retargeting has undoubtedly become a must-have tool in the performance marketer’s belt.

In our latest guide, we cover what it takes to build a comprehensive retargeting strategy that drives results at every stage of the marketing funnel. Complete with checklists, charts, and expert examples from industry leaders, we’ll walk you through how to set up and execute a retargeting plan that performs, from start to finish.

This guide explains:

  • What is retargeting?
  • How to set yourself up for success
  • The benefits of engaging on social networks and mobile devices
  • Creating ad creative that converts
  • How to measure and optimize your retargeting strategy

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Ready to learn more and get started? Download the Performance Marketer’s Guide to Retargeting: Part I, today!