Category: Best Practices

7 B2B Creative Best Practices to Drive Higher Conversions

B2B creative can be difficult to produce. Typically, we aren’t promoting the – conventionally – sexy or trendy products you might see in the B2C or retail world, and can’t rely on attractive images of clothing or travel destinations to drive clicks. But that doesn’t...

6 tips for making better marketing decisions with data

This article was originally published May 05 2015 on iMedia Connection. If you listen to marketing community buzz, you may get the impression that big data is the magic key that unlocks the industry’s greatest mystery – understanding your customers. If only it were that...

Mother’s Day 2015: What Retailers Need to Know

Mother’s Day is the 3rd biggest retail holiday of the year. Last year, the average US consumer spent $163 on presents for mom, for a combined total of $20 billion on Mother’s Day gifting. This year is expected to be even bigger, with 76% of...

Top Tips: How Tech Can Transform Retail Operations

EMEA Marketing Director Shane Murphy shares some insights on the value of digital marketing at the Smart Business Show taking place this week in Dublin, Ireland. There is a massive opportunity for retailers to increase investment online and capture new markets in a world where...

Q&A: Creative Best Practices for Digital Marketers

What makes an ad stand out? Josh Miguel, digital marketing manager, and Marcio Chiaradia, sr. e-commerce marketing manager from Onestop, joined AdRoll’s Chris Staton to discuss the dos and don’ts of creating ad creative that performs. Q: What is your approach to Facebook ads, given...

Improve Search Ad Performance with Ad Extensions

Over the years, ad extensions have proven to be simple and effective ways of increasing performance with relatively little effort. Ad extensions work by either appending search ads with additional information, or by allowing users to interact with ads in different ways, such as displaying...

3 Top Tips for Branding in Education

Branding in education is based on aspects of experience, community, and future employability. Capturing the indelible connection between student and service has historically posed a challenge. For decades, rudimentary channels such as brochure distribution remained the status quo, while the early 2000s witnessed a shift...

Diving into Google Analytics

An overwhelming majority of AdRoll clients use Google Analytics to track and measure performance. Because different analytics tools use different tracking methodologies, it can sometimes be confusing to navigate how your AdRoll campaign data is populating in Google Analytics. Here are some useful points to...

Advanced Segmentation Strategies to Organize User Intent

Basic URL segments—based on specific pages users visited on your website—are easy to build, and a simple way to organize user intent to deliver targeted ads. But there may be certain cases in which your website doesn’t cater to URL segmentation, or you want to...

Q&A: Wpromote CEO Michael Mothner’s Top Tips for Display

What influences customers more—search or display advertising? It can be challenging to determine the right mix, and even more challenging to attribute credit correctly. Michael Mothner, Co-founder and CEO of Wpromote, joined us recently in our webinar, 10 Tactics to Marry Search and Display, to share...

Testing Success: How MaxCDN Found New Ways to Drive Revenue

A/B Testing is essential for data-driven marketers who want to understand what works well for their audiences. We chatted with Kris Kayyal, growth marketer at MaxCDN, who had some killer insights on using A/B testing tools to drive key business goals. What are some things...

Testing Success: White Plum’s Data-driven Campaign Optimization

When data-driven marketers want to develop better strategies, they turn to A/B testing. We chatted with Sean Switzer, CMO at apparel brand White Plum, about how the company has used insights and learnings from A/B testing to help drive their marketing strategy.  What advice would...