Category: Best Practices

Q&A: Programmatic Personalization with Salesforce and AdRoll

Recently, Salesforce online marketing manager David Tam joined us at AdRoll to talk Programmatic Personalization: driving revenue in the digital era. Here, we answer some of your most pressing questions on how modern marketers are using customer data to create a deeper engagement. Q: What...

Don’t Get Left Behind: How Healthcare companies can take advantage of digital

There’s a big opportunity for healthcare brands to engage with customers and prospects through digital advertising – but it hasn’t happened, yet. When it comes to digital marketing, industries across the board have been able to take advantage of the powerful platforms and tools that...

Rekindle Your Retargeting: Tactics to Fire Up Your Ad Campaigns

So you’ve launched your retargeting campaign, optimized for performance, and the results are looking good. Now it’s time to see what other advanced retargeting tactics can do for your brand. Here are a few options that you might not have considered: Pair your CRM with retargeting...

5 Pro Tips for B2B Marketers

Over 70% of B2B buyers said that they conduct more than half of their research online before making an offline purchase. Today, B2B marketers need to understand their customer’s consideration cycle, product research habits, and buying behaviors better than ever before. This intelligence can help...

Choosing the Right Bidding Method for Search

Search marketers are all familiar with the method of cost-per-click bidding to indicate the most they’re willing to pay for a click in the auction, but may not be familiar with the nuances of other bidding strategies and terms. Aligning your bid strategy with your...

Challenges in digital attribution measurement

Despite the importance of tracking performance across channels, only 54% of marketers have an attribution system in place. This is because creating a holistic digital attribution system is a challenge. Today’s consumer has an increasingly device-agnostic buy cycle, with multiple interactions taking place across a...

Marketo’s VP of Demand Generation on Ad Creative That Inspires

In the age of big data, predictive analytics, and real-time personalization, marketing has become both a left- and right-brain profession. Modern advertising needs a healthy balance of creativity and technological proficiency to prosper. Creative marketers have access to more data on their customers than ever...

5 Tips for Travel Brands to Stay Hot in Every Season

Travel brands experience a lot of fluctuation in demand throughout the year. Stand out during peak seasons and stay popular when general demand is low with these 5 seasonal marketing tips: 1. Stay Prepared Putting together a seasonality calendar is one method to help you...

Q&A: How Namely prioritizes B2B marketing efforts

Namely, a leading HR, payroll, and benefits platform providing modern solutions for growing companies, recently made news for raising two funding rounds in 90 days: a reflection, in this case, of its fast growth in serving HR departments in the mid-market space. Amy Rosenberg, Marketing...

How to Scale Retargeting Campaigns Without Sacrificing Efficiency

Marketers are often faced with the question: should I be targeting a small amount of users to solve for strict performance goals, or optimizing for scale to maximize reach and grow my business? With display advertising and retargeting, these may sometimes seem like conflicting objectives,...

Optimization Tactics That Work

You keep your retargeting programs on track by measuring campaign metrics: CPA, CPC, ROI, and more. Hit those campaign goals with these optimization tactics: Personalized messaging and creative Most popular ad sizes on mobile and web. Effective ad campaigns count on great creative. But be careful:...

Segmentation: the key to an effective retargeting strategy

I’ve just published the second column in my “Get with the Program(matic)” series for New Zealand’s StopPress  on programmatic ad buying and retargeting best practices. In my second edition, we talk about the basics of audience segmentation. Poor (or no) segmentation is one of the...