Category: Best Practices

Attribution: You’re Doing it Wrong

When was the last time you clicked on an ad? Can’t remember? That’s probably because most people never click on ads. Studies have shown that only 16% of people ever click, and half of those (8%) account for 85% of all clicks on display ads....

Top Tips for Search Marketing Domination This Holiday Season

Elite SEM is one of the fastest growing Search Engine Marketing agencies in the country. Sara Goodman, SEO Account Manager, and Adrienne Gaines, Manager of Client Strategy, at Elite SEM share their search marketing holiday strategy tips for this year: 1. Leverage Historical Data to Your Advantage...

6 Questions to ask your performance marketing vendor

With over 71% of advertisers incorporating retargeting into their marketing mix, it’s not a matter of if you’re going to retarget, but rather how you’re going to. Here are the 6 Questions that you SHOULD be asking any performance marketing vendor you’re considering for retargeting: 1. What...

10 Holiday Advertising Tips to Help You Crush it This Year

The holidays shopping season is almost here. Last year, online sales grew 13.9% during the holiday season and that number is poised to grow exponentially this year. Retailers must put a plan in place now to take advantage of this surge in shopping. To help,...

4 No-fuss ways to optimize mobile for the holidays

The holiday season is a few months away, but we know it’s already top-of-mind for marketers. Here are 4 no-fuss ways to make your advertising mobile-friendly. 1. First thing’s first- make sure your account is set up to capture new mobile users. Placing the AdRoll pixel...

3 Ways to Optimize Your B2B Content Marketing with Retargeting

Content marketing has quickly become a top marketing initiative in the B2B tech sector. Today, 86% of B2B marketers rely on content marketing not only to educate and boost awareness, but also to drive customer action. Retargeting can play a key role in extending your...

How Echo Club House Scored Dedicated Fans–And Keeps Them Engaged

Echo Club House is first and foremost a boutique fashion brand. From plaid miniskirts to glittery, jelly sandals, each item is bold and retro. We spoke to Club President Michelle Harpin on how the store stays customer-centric and fashion-forward with platforms like AdRoll and Shopify–all...

The Performance Marketer’s Guide to Retargeting: Pt. II

We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to help elevate your campaigns. As retargeting continues to deliver strong results, marketers are increasing their investment not only to meet...

Big Data, Big Ideas: Publicis Kaplan Thaler on Digital Creative

Today’s marketing industry is being given a new perspective on customers- big data. It may seem like it’s not a huge leap to understand finding the perfect balance between technology and creativity- but with technological advances like real-time personalization and predictive analytics, going from big...

3 Reasons to Keep Your B2B Campaigns Humming Year-Round

A healthy lead gen program doesn’t go on autopilot between Memorial Day and Labor Day. The savviest marketers are using summer to build up their pipeline for the rest of the year. With vacation on the brain and an upsurge of “Out of Office” auto-responders,...

Set Yourself Up For Success: Build a Conversion Segment

An effective segmentation strategy is essential for your digital marketing. By grouping target audiences by segment, advertisers can easily setup intent-based campaigns, messaging to consumers based on their unique demonstrated interests. Segmentation paves the way for personalized product ads to shopping-cart abandoners, or general branding...

The Performance Marketer’s Guide to Retargeting: Part I

Retargeting has been a breakout tactic since marketers first made the shift from traditional trial- and-error programs to real-time programmatic campaigns. With retargeting, marketers can directly target the most promising individual consumers with personalized ads and messaging—focusing investment on audiences that are most likely to...