Category: Best Practices

How One Tiny Google Analytics Metric Can Tell You Volumes About Your Retargeting Campaign

Marketers have made enormous strides in understanding key marketing success metrics. Our latest State of the Industry survey, for example, found that approximately 80 percent of marketers were confident in their ability to track and analyze attribution—assigning credit to the right marketing efforts— 10 percent...

Heidi Bullock of Marketo on the Future of 1:1 Marketing and 3 Ingredients for Amazing Ads

Heidi Bullock, Marketo’s VP of Demand Generation, spoke with AdRoll as a part of a series of interviews with original thinkers in marketing. Bullock explained her approach to measuring the success of creative projects and explained her predictions of the future of 1:1 marketing. The...

4 Times When Doing Something ‘Stupid’ Makes for Smart Marketing

There’s a difference between marketing that’s smart and smart marketing. Smart marketing is clever, immaculately designed and plays by the well-established practices of marketing and advertising. Marketing that’s smart does stupid things well. It’s intelligent not because it’s polished and pristine, but because it learns from...

5 Killer Marketing Automation Tools for These Modern Marketer Personalities

Marketing automation [MA] is the digital marketer’s Swiss Army knife. It elegantly displays disparate sources of data—web traffic, social media, email, search trends and advertising benchmarks—and allows users to automate these sources through a single application, boosting ROI, SEO ranking, efficiency and customer satisfaction. However,...

Blogging for Beginners: 9 Tips for Pulling Awesome Content Ideas Out of Thin Air

Authority figures; wild animals up close; mortality. There are few things more intimidating than a blank page you intend to fill with good ideas. If you’ve been tasked with writing a blog post, and you want to make it good, try these techniques to get...

Q&A with Emily Panzer of Jonathan Adler

Big data has caused big changes in the world of marketing- from predictive analytics to real time personalization, marketing has involved into both a creative and scientific effort. Advertisers today needs to leverage both aspects to create a balanced and effective ads for a modern...

Keeping the Lights on with Fresh Post-Holiday Campaigns

2015 might go out with a bang, but 2016 comes in with more bang for your buck! Thinking that the season is over, many marketers go dark with their campaigns after the holidays. Meanwhile, the savviest advertisers do the opposite: they’re keeping the lights on...

7 Content Marketing Mistakes Made in 2015… And Ways to Improve Next Year

You were ambitious this year. You built a plan. You took a class. You went to meetups, reached out to mentors, watched webinars and read articles on Medium. You took a number of positive steps in the right direction. Of course, self reflection should also...

Creative 101 for your Holiday Campaigns

This year, a projected $965 billion will be spent by consumers shopping for the holidays. Whether you’re trying to attract foot traffic into your storefront or going after the estimated 14% increase in online spending this season, it’s important to stay visible with a strong...

3 Strategies to Scale your Q4 B2B Campaigns

As we move into Q4, many B2B marketers’ focus tends to shift from driving leads to driving to holiday parties and spending time with family and friends. But don’t be left in the dust come Q1! Be smart about your marketing strategies. Here are 3 ways...

Preparing Your Holiday Budgets and Timelines

Planning your marketing strategy for the holidays can be daunting, but a little extra time spent on the front end can pay huge dividends. To set yourself up for success, make sure you’re covering all the bases when preparing your Holiday 2015 strategy. Budgets Engage...

Brighten Up Your Holiday Ads with AdRoll’s Cross-Device Dynamic Creative

The holidays bring happy memories of family, friends, and delicious food—unless you’re a marketer, and then the mere mention of Q4 can induce panic and fear. But it doesn’t have to! Marketers want to reach their customers at scale in a relevant, engaging way. During...