Category: Best Practices

[Australia] How James Kerridge of Harris Farm Balances Emotionally-Driven Marketing and Data-Driven Analytics

What happens when data-driven business practices meet the tried-and-true craft of developing ad creative? In our Big Data Big Ideas white paper, we asked some of the most brilliant creative and business minds about how they square the two. We interviewed James Kerridge, Head of...

3 Reasons Why B2B Marketers Should Up Their Social Media Game

As an advertising Account Executive, I’ve noticed social media is the most underutilized resource among B2B marketers. In our latest Facebook platform analysis, AdRoll’s B2B retargeting advertisers experienced an overall 140 percent boost in click-through-rates after adding Facebook to their web retargeting. Yet social media usage by B2B...

Interactive Carousel Ads Have Seen 20% Increase in Conversions on Facebook and Instagram

If a picture is worth a thousand words, and you’re trying to tell a compelling visual story, wouldn’t you like an opportunity to craft a longer narrative? Carousel ads are allowing marketers to do just that. Across Instagram and Facebook, marketers have the ability to...

Customer Corner: UMSL’s Jon Hinderliter On What Growth Hacking Actually is, And How He Used it to Boost Enrollment

Jon Hinderliter’s story is impressive. As the Assistant Director of University Marketing & Communications at the University of Missouri-St. Louis (UMSL), he needed to find digital methods to boost enrollment despite a 5-year-old home page, no CRM software and no clear digital marketing strategy. The...

AdRoll’s Chris Staton On Developing Creative That Nails the Most Overlooked Aspect of Ad Campaigns: Context

Following the release of our Big Data and Idea’s white paper, where we looked at the intersection of creative and data-driven marketing, we decided to take a close look at how AdRoll’s creative department bridges this divide. For that, we interviewed Chris Staton, AdRoll’s prolific...

How One Tiny Google Analytics Metric Can Tell You Volumes About Your Retargeting Campaign

Marketers have made enormous strides in understanding key marketing success metrics. Our latest State of the Industry survey, for example, found that approximately 80 percent of marketers were confident in their ability to track and analyze attribution—assigning credit to the right marketing efforts— 10 percent...

Heidi Bullock of Marketo on the Future of 1:1 Marketing and 3 Ingredients for Amazing Ads

Heidi Bullock, Marketo’s VP of Demand Generation, spoke with AdRoll as a part of a series of interviews with original thinkers in marketing. Bullock explained her approach to measuring the success of creative projects and explained her predictions of the future of 1:1 marketing. The...

4 Times When Doing Something ‘Stupid’ Makes for Smart Marketing

There’s a difference between marketing that’s smart and smart marketing. Smart marketing is clever, immaculately designed and plays by the well-established practices of marketing and advertising. Marketing that’s smart does stupid things well. It’s intelligent not because it’s polished and pristine, but because it learns from...

5 Killer Marketing Automation Tools for These Modern Marketer Personalities

Marketing automation [MA] is the digital marketer’s Swiss Army knife. It elegantly displays disparate sources of data—web traffic, social media, email, search trends and advertising benchmarks—and allows users to automate these sources through a single application, boosting ROI, SEO ranking, efficiency and customer satisfaction. However,...

Blogging for Beginners: 9 Tips for Pulling Awesome Content Ideas Out of Thin Air

Authority figures; wild animals up close; mortality. There are few things more intimidating than a blank page you intend to fill with good ideas. If you’ve been tasked with writing a blog post, and you want to make it good, try these techniques to get...

Q&A with Emily Panzer of Jonathan Adler

Big data has caused big changes in the world of marketing- from predictive analytics to real time personalization, marketing has involved into both a creative and scientific effort. Advertisers today needs to leverage both aspects to create a balanced and effective ads for a modern...

Keeping the Lights on with Fresh Post-Holiday Campaigns

2015 might go out with a bang, but 2016 comes in with more bang for your buck! Thinking that the season is over, many marketers go dark with their campaigns after the holidays. Meanwhile, the savviest advertisers do the opposite: they’re keeping the lights on...