Category: Best Practices

Apr 6, 2016 Category: Best Practices

Customer Corner: Why We’re Going to Feature Real, Live Human Beings In Our Ads

by Leo Strupczewski
Our ads do very well relative to benchmarks, but we don’t feel like we’re reaching our potential. We—at TreeRing, a custom yearbook company—put our customers first, but why don’t our ads start with the customer? We didn’t have a good answer, so, we decided our...
Apr 5, 2016 Category: Best Practices

Ad Tech in Plain English: How Retargeting Works on the Web, Mobile Devices and Social Media

Scott Raynor by Scott Raynor
The terminology and technology behind retargeting is intimidating. Ad exchanges, programmatic purchasing and confusing acronyms like CTC, CPM and CTR can create a high barrier of entry for curious marketers. Thankfully, the work involved in running a retargeting campaign is simple and intuitive. For those...
Mar 28, 2016 Category: Best Practices

3 Ways to Use Your Website to Grow Your Email List

Martina Abrahams by Martina Abrahams
Your website is a gold mine of customer data that can increase your digital reach across all devices, social media, email and the web. In fact, if you’re sending email-based campaigns, you’re probably already collecting valuable data. Email retargeting allows you to connect your email...
Mar 22, 2016 Category: Best Practices

[Customer Corner] 10 Tips for Getting Started with Retargeting, From A Retargeting Customer

Sudhir Sharma by Sudhir Sharma
Sudhir Sharma, Movoto’s Director of Marketing, SEO Traffic Acquisition, shares his ten suggestions for new retargeters in the latest entry of customer corner, a blog series written by—and for—AdRoll customers.  Creating a retargeting strategy and setting a campaign in motion requires a little work. Once...
Mar 15, 2016 Category: Best Practices

[Map] Which American States and Cities Click Ads Most Frequently?

Scott Raynor by Scott Raynor
Is there a correlation between the likeliness of internet users to click on advertising and those users’ location? As a part of Priceonomics’ data-driven storytelling initiative, they approached us for a compelling dataset. We decided to share the click-through-rates from millions of AdRoll impressions across 100...
Mar 8, 2016 Category: Best Practices

Customer Corner: How Pantheon’s Emi Winslow Targets Multiple Buyer Personalities at Once

Mike Toma by Mike Toma
We sat down with Emi Winslow, the online marketing manager at web hosting and management company, Pantheon, to discuss her experience running digital marketing programs at a burgeoning B2B business. In her role, Emi is focused on generating leads and increasing brand awareness. AdRoll: Tell...
Mar 4, 2016 Category: Best Practices

[Australia] How James Kerridge of Harris Farm Balances Emotionally-Driven Marketing and Data-Driven Analytics

by Cat Prestipino
What happens when data-driven business practices meet the tried-and-true craft of developing ad creative? In our Big Data Big Ideas white paper, we asked some of the most brilliant creative and business minds about how they square the two. We interviewed James Kerridge, Head of...
Feb 26, 2016 Category: Best Practices

3 Reasons Why B2B Marketers Should Up Their Social Media Game

Chrissy Vailas by Chrissy Vailas
As an advertising Account Executive, I’ve noticed social media is the most underutilized resource among B2B marketers. In our latest Facebook platform analysis, AdRoll’s B2B retargeting advertisers experienced an overall 140 percent boost in click-through-rates after adding Facebook to their web retargeting. Yet social media usage by B2B...
Feb 18, 2016 Category: Best Practices

Interactive Carousel Ads Have Seen 20% Increase in Conversions on Facebook and Instagram

Prachi Mishra by Prachi Mishra
If a picture is worth a thousand words, and you’re trying to tell a compelling visual story, wouldn’t you like an opportunity to craft a longer narrative? Carousel ads are allowing marketers to do just that. Across Instagram and Facebook, marketers have the ability to...
Feb 16, 2016 Category: Best Practices

Customer Corner: UMSL’s Jon Hinderliter On What Growth Hacking Actually is, And How He Used it to Boost Enrollment

Aly Kline by Aly Kline
Jon Hinderliter’s story is impressive. As the Assistant Director of University Marketing & Communications at the University of Missouri-St. Louis (UMSL), he needed to find digital methods to boost enrollment despite a 5-year-old home page, no CRM software and no clear digital marketing strategy. The...
Feb 5, 2016 Category: Best Practices

AdRoll’s Chris Staton On Developing Creative That Nails the Most Overlooked Aspect of Ad Campaigns: Context

Scott Raynor by Scott Raynor
Following the release of our Big Data and Idea’s white paper, where we looked at the intersection of creative and data-driven marketing, we decided to take a close look at how AdRoll’s creative department bridges this divide. For that, we interviewed Chris Staton, AdRoll’s prolific...