Category: Best Practices

[eBook] 13 Customers Share How They’ve Created Ads That Win

We’re constantly working to create best-in-breed software to meet the digital marketing needs of our diverse, continuously growing customer base. Whether your brand is new to AdRoll or takes advantage of our full-funnel solutions, we love watching customers use AdRoll to grow their company. With...

Marcus Akerland on Demand Generation, Using AdRoll to Promote AdRoll, and Boosting Upper-Funnel Traffic

We sat down with Marcus Akerland, a member of AdRoll’s digital marketing team, to discuss his experience managing lead-acquisition campaigns in the B2B space, the marketing channels he uses, and his golden rule of digital marketing. AdRoll: Tell us about your team at AdRoll. Marcus:...

How Ad Size Influences the Performance and Reach of Your Campaign

The ad sizes you use have a profound impact on how far your message goes, and how well it convinces your audience to act. We dug into our database of over 25,000 advertisers to find out exactly how.

Customer Corner: Mastering the A.R.T. of Marketing Furniture in a Digital-First World

How can brick-and-mortar retailers use their customers’ true desire to buy locally while offering the convenience and excitement of an ecommerce store?

5 Reasons Your Email Subscribers Are Not Converting (and How to Change That)

After speaking with dozens of marketers about their email marketing performance, I’ve pinpointed five reasons why emails don’t convert.

Customer Corner: Why We’re Going to Feature Real, Live Human Beings In Our Ads

Our ads do very well relative to benchmarks, but we don’t feel like we’re reaching our potential. We—at TreeRing, a custom yearbook company—put our customers first, but why don’t our ads start with the customer? We didn’t have a good answer, so, we decided our...

Ad Tech in Plain English: How Retargeting Works on the Web, Mobile Devices and Social Media

The terminology and technology behind retargeting is intimidating. Ad exchanges, programmatic purchasing and confusing acronyms like CTC, CPM and CTR can create a high barrier of entry for curious marketers. Thankfully, the work involved in running a retargeting campaign is simple and intuitive. For those...

3 Ways to Use Your Website to Grow Your Email List

Your website is a gold mine of customer data that can increase your digital reach across all devices, social media, email and the web. In fact, if you’re sending email-based campaigns, you’re probably already collecting valuable data. Email retargeting allows you to connect your email...

[Customer Corner] 10 Tips for Getting Started with Retargeting, From A Retargeting Customer

Sudhir Sharma, Movoto’s Director of Marketing, SEO Traffic Acquisition, shares his ten suggestions for new retargeters in the latest entry of customer corner, a blog series written by—and for—AdRoll customers.  Creating a retargeting strategy and setting a campaign in motion requires a little work. Once...

[Map] Which American States and Cities Click Ads Most Frequently?

Is there a correlation between the likeliness of internet users to click on advertising and those users’ location? As a part of Priceonomics’ data-driven storytelling initiative, they approached us for a compelling dataset. We decided to share the click-through-rates from millions of AdRoll impressions across 100...

Customer Corner: How Pantheon’s Emi Winslow Targets Multiple Buyer Personalities at Once

We sat down with Emi Winslow, the online marketing manager at web hosting and management company, Pantheon, to discuss her experience running digital marketing programs at a burgeoning B2B business. In her role, Emi is focused on generating leads and increasing brand awareness. AdRoll: Tell...