Category: Best Practices

5 B2B Marketers Share Their Biggest Challenges

The B2B marketplace is vast, has many different players, and isn’t getting less crowded any time soon. As a result, B2B marketers need to find ways to strategically differentiate their brands. Luckily, there are many tools available to do so. “B2B marketers have not only...

Four Ways Game Marketers Can Leverage Intent Data for New User Acquisition

In the ever-expanding world of gaming, getting players to try a new game is no small feat. Whether it’s promoting a game on console, mobile, social, or PC, it can be challenging to build awareness and drive fan engagement with the hundreds and thousands of...

Email marketing that drives results

Email remains one of the best digital channels for return on investment (ROI). A study by Econsultancy found that the revenue generated from email marketing is rising—with 68% of companies ranking email as the best channel for ROI. These results aren’t that surprising. On average...

Retail’s Biggest Digital Challenges (and How to Beat Them)

Between the popularity of mobile platforms like Instagram and the increasing availability of WiFi in public spaces, a unique blend of technology and advertising has created endless opportunities for retailers. As a result, marketers should implement innovative, and somewhat discrete, digital strategies that serve multiple...

Key Takeaways from Full-Funnel Reporting

It’s difficult to draw a direct line from brand-new site visitors to their impact on the bottom line. That’s why we recently introduced the Full-Funnel Conversion Insights report, which helps AdRoll advertisers measure how many brand-new site visitors—brought in by Prospecting—have become active on your...

18 Inspiring Christmas Tips for Marketers

Summer brings sunshine for everyone and lengthy holidays for many students, but it also means longer hours for retail marketers finishing their Christmas plans. To make the most of the increasingly popular and lucrative Christmas shopping, retailers typically finalise their Christmas plans in the heat...

19 Inspiring Holiday Marketing Tips

For retail marketers, the holidays always come early. Summers brings holiday strategy planning, where new marketing ideas are tested, and last year’s learnings are applied to this year’s game plan. To make the most of the increasingly popular and lucrative winter holiday shopping, retailers typically...

How Dr. Martens’ Kyle Duford Laces Up The Perfect Holiday Marketing Plan (Part 1)

Since 1960, Dr. Martens has been known for the distinctive style and famous durability of their shoes, worn as a sign of personality and empowerment. Beginning with modest roots as a work boot manufacturer, their functional footwear has transformed Dr. Martens into one of today’s...

Krystina Banahasky Shares How She Dresses Up UNTUCKit’s Holiday Marketing

In the second installment of our sit-down with Krystina Banahasky, UNTUCKit’s director of ecommerce and digital marketing, we learn how she is handling the planning and execution of this holiday season. Check out the first part of our two-part interview here. AdRoll: New customer acquisition...

How UNTUCKit’s Krystina Banahasky Balances Brand Affinity, Rapid Growth, and Ecommerce Strategy

Krystina Banahasky is a retail marketing vet with seven years of experience at luxury and contemporary brands like Sam Edelman, Anne Fontaine, and Temperley London. Throughout her career, Krystina has focused on maximizing revenue and brand affinity while optimizing IT infrastructure. As UNTUCkit’s director of...