Category: Best Practices
Dec 13, 2016
Category: Best Practices
[Infographic] Why You Should Keep Running Holiday Campaigns into the New Year
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Want to learn more? Sign up for our webinar on January 5th! Many marketers are aware of the importance of investing in digital marketing throughout November and December. But those who aren’t looking beyond Christmas may be missing out on key opportunities to use their...
Dec 5, 2016
Category: Best Practices
It’s Not Too Late! Launch a SendRoll campaign for the holidays.
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The holiday shopping season is in full swing—kicking off last week with Black Friday, Cyber Monday, and Retargeting Tuesday. During this time, we sent about 200K SendRoll emails helping our customers convert site visitors into online buyers. Because of this, it looks like email marketing...
Nov 15, 2016
Category: Best Practices
Best Practices: 5 Great Ways to Use Follow-Up Emails in SendRoll
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Have you ever noticed that visitors will frequently come to your site but leave without purchasing anything? A common concern for marketers is how they convince these visitors to come back. One way to do this is to retarget them with relevant ads in various...
Nov 3, 2016
Category: Best Practices
Full-Funnel Marketing Strategies with AdRoll
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The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...
Sep 29, 2016
Category: Best Practices
[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 2)
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Infusing Predictive Insights into ABM Prospecting When it comes to our account-based marketing (ABM) strategy specifically, retargeting is a valuable channel for getting the right messages in front of our top prospects. However, in the past, I have struggled to find the right approach for...
Sep 26, 2016
Category: Best Practices
Attribution Checklist – 10 Things You Need to Do Now
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Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK and Germany. Unify your data points in one platform to gain a holistic view Forming a...
Sep 26, 2016
Category: Best Practices
[Germany] Attribution Checklist – 10 Things You Need to Do Now
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Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK, France and Germany. Unify your data points in one platform to gain a holistic view Forming...
Sep 26, 2016
Category: Best Practices
Attribution Checklist – 10 Things You Need to Do Now
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Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK, France and Germany. Unify your data points in one platform to gain a holistic view Forming...
Sep 12, 2016
Category: Best Practices
Why Marketers Should Expect More from their Account Management
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Feelings are not usually prioritized in account management. While it’s true that revenue from clients keeps the lights on, the emotional experience with account managers has a tremendous impact on the future of all business relationships. As an experienced account manager at AdRoll, I’ve learned...
Sep 12, 2016
Category: Best Practices
5 B2B Marketers Share Their Biggest Challenges
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The B2B marketplace is vast, has many different players, and isn’t getting less crowded any time soon. As a result, B2B marketers need to find ways to strategically differentiate their brands. Luckily, there are many tools available to do so. “B2B marketers have not only...
Sep 7, 2016
Category: Best Practices
Four Ways Game Marketers Can Leverage Intent Data for New User Acquisition
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In the ever-expanding world of gaming, getting players to try a new game is no small feat. Whether it’s promoting a game on console, mobile, social, or PC, it can be challenging to build awareness and drive fan engagement with the hundreds and thousands of...
Aug 31, 2016
Category: Best Practices
Email marketing that drives results
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Email remains one of the best digital channels for return on investment (ROI). A study by Econsultancy found that the revenue generated from email marketing is rising—with 68% of companies ranking email as the best channel for ROI. These results aren’t that surprising. On average...