Category: Best Practices

3 Ways to Boost Your Facebook Ad Performance

It’s well known that Facebook can be a fantastic place to connect with your audience. But how do you make the most of each Facebook campaign to do so? For many brands, having access to 1.18 billion daily active users and several ad types can...

How AdRoll uses AdRoll for Self Promotion

As digital marketers here at AdRoll, we have the privileged position of being completely immersed in the marketing space—we’re digital marketers that use a marketing technology product to market to other digital marketers. How meta. Given our unique position, we’re often asked how we leverage...

[Infographic] Why You Should Keep Running Holiday Campaigns into the New Year

Want to learn more? Sign up for our webinar on January 5th! Many marketers are aware of the importance of investing in digital marketing throughout November and December. But those who aren’t looking beyond Christmas may be missing out on key opportunities to use their...

It’s Not Too Late! Launch a SendRoll campaign for the holidays.

The holiday shopping season is in full swing—kicking off last week with Black Friday, Cyber Monday, and Retargeting Tuesday. During this time, we sent about 200K SendRoll emails helping our customers convert site visitors into online buyers.  Because of this, it looks like email marketing...

Best Practices: 5 Great Ways to Use Follow-Up Emails in SendRoll

Have you ever noticed that visitors will frequently come to your site but leave without purchasing anything? A common concern for marketers is how they convince these visitors to come back. One way to do this is to retarget them with relevant ads in various...

Full-Funnel Marketing Strategies with AdRoll

The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into...

[Customer Corner] Tips for Using Retargeting to Drive ABM Success (Part 2)

Infusing Predictive Insights into ABM Prospecting When it comes to our account-based marketing (ABM) strategy specifically, retargeting is a valuable channel for getting the right messages in front of our top prospects. However, in the past, I have struggled to find the right approach for...

Attribution Checklist – 10 Things You Need to Do Now

Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK and Germany. Unify your data points in one platform to gain a holistic view Forming a...

[Germany] Attribution Checklist – 10 Things You Need to Do Now

Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK, France and Germany. Unify your data points in one platform to gain a holistic view Forming...

Attribution Checklist – 10 Things You Need to Do Now

Want to get a handle on marketing attribution? Here are 10 actionable insights to help you, taken from the latest AdRoll & Econsultancy attribution research findings in the UK, France and Germany. Unify your data points in one platform to gain a holistic view Forming...