Category: Australia
Sep 20, 2017
Category: Australia
[Australia] Don’t run and hide from the most lucrative retail season!
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A real pain point for marketers everywhere is the Christmas holiday period. Even though this lucrative sales time can bring in a large chunk of a retailer’s annual revenue, all too often planning is left to the last minute.That’s why this year we have worked...
Sep 11, 2017
Category: Best Practices
The Best Influencer Marketing Strategies for Holiday Success
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The holidays are a very lucrative—but also competitive—time of year for brands. Marketers are in a frenzy to finalize their creative and prepare months-long campaigns to help their businesses meet year-end sales goals. Which naturally begs the question: If every brand is aiming to drive large...
Sep 8, 2017
Category: Best Practices
How to maintain visual hierarchy in marketing
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As a digital marketer, you know all about creating quality content to support your brand, products, and services. But just as important as what content you create is how you present that content. With it’s origins in Gestalt theory, visual hierarchy is a way of...
Aug 18, 2017
Category: Best Practices
5 Simple Ways to Jumpstart Your First Successful ABM Campaign
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Through our work with B2B companies, we’ve noticed that pretty much every marketer is familiar with the concept of account-based marketing. Yet, despite this familiarity with the strategy, a large portion of our customers were still unsure how exactly to get their ABM campaigns off the...
Aug 17, 2017
Category: Best Practices
How to fail at account-based marketing and how to fix it
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When most people think about account-based marketing (ABM) they picture a hand-picked list of accounts that they’re going to “strategically” target (a.k.a. email them, stalk them, or spam them). Sometimes this list is spot-on accurate and your ABM campaign is a huge success, more often...
Aug 2, 2017
Category: Best Practices
The definitive calendar to creating successful holiday campaigns
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For many marketers, advertising for the holidays doesn’t really get off the ground until November, or even later. But every savvy marketer knows that campaigns should really get up and running many months before December rolls around. To show how costly starting late can be,...
Aug 1, 2017
Category: Best Practices
The most comprehensive guide to holiday planning for retailers
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With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holiday advertising push” has expanded substantially. While these retail days have helped distribute the holiday rush across a longer period of time, they’ve...
Jul 7, 2017
Category: Best Practices
Back-to-School Infographic 2017
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Did you know that June and July account for over 45% of back-to-school spending? And did you know that the back-to-school season is the 2nd biggest retail event of the year? To help you better prepare this back-to-school season we’ve pulled all the essential stats...
Jul 7, 2017
Category: Best Practices
17 Back-to-school Stats Every Retailer Should Know
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The summer is the 2nd busiest time of the year for retail with 17.2% of the entire year’s retail sales occurring in just a few short weeks. With the holiday season soon to follow, a lot of retailers can get overwhelmed and miss out on...
May 24, 2017
Category: Best Practices
[Best Practices] 4 Ways to Scale your First ABM Campaign
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We recently teamed up with the link optimization platform Bitly to dispell myths surrounding account-based marketing (ABM) and reveal the key strategies necessary to running successful ABM campaigns. Check out some of our key takeaways below. If you’d like to learn more, you can also...
Jan 12, 2017
Category: Best Practices
3 Ways to Boost Your Facebook Ad Performance
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It’s well known that Facebook can be a fantastic place to connect with your audience. But how do you make the most of each Facebook campaign to do so? For many brands, having access to 1.18 billion daily active users and several ad types can...
Jan 11, 2017
Category: Best Practices
How AdRoll uses AdRoll for Self Promotion
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As digital marketers here at AdRoll, we have the privileged position of being completely immersed in the marketing space—we’re digital marketers that use a marketing technology product to market to other digital marketers. How meta. Given our unique position, we’re often asked how we leverage...