cta infographicAny kind of message—email, blog, singing telegram—is more effective when it tells the person who gets it exactly how to respond. On an ad, a clear call to action (CTA) lets the audience know exactly what to expect when they click, as well as what your brand has to offer.

In February 2014, Facebook jumped on the CTA bandwagon, adding the option for one of five CTA buttons on their News Feed ads:

  • Shop Now
  • Book Now
  • Learn More
  • Sign Up
  • Download

Since then, many advertisers have incorporated these Facebook CTA buttons on their ads. Performance has been strong—really strong. A CTA button is one of the simplest tricks for increasing the performance of a Facebook ad campaign.

Whether you are selling auto parts, encouraging app installs or driving brand awareness, there’s a CTA that fits your campaign objectives. To get started with CTA buttons in your own Facebook News Feed campaigns, contact your AdRoll account manager. If you’re still not retargeting on Facebook, read more or create your AdRoll account.