The holiday shopping season is in full swing—kicking off last week with Black Friday, Cyber Monday, and Retargeting Tuesday. During this time, we sent about 200K SendRoll emails helping our customers convert site visitors into online buyers. 

Because of this, it looks like email marketing is more critical than ever. In fact, email it captured nearly 18+% of all sales from Black Friday to Cyber Monday—over 17 times more than social.

However, that doesn’t mean online shopping is over. Your website will likely see elevated traffic throughout the rest of December. But there’s one catch: not everyone who comes to your site will purchase. So how do you act on more of those visitors who leave? Reach back out to them with triggered emails from SendRoll.

Here are three ways to set up holiday campaigns in SendRoll:

  1. Send a “Holiday Picks For You” email to site abandoners with personalized product recommendations that show off any products directly relevant to the pages they viewed on your site.
  2. Send a “Finish Your Purchase” email to cart abandoners with an offer for free shipping. 93% of shoppers plan to take advantage of free shipping this holiday.
  3. Send a “Treat Yo’ Self” email to site abandoners encouraging them to buy for themselves. 55.8% of buyers plan to splurge on items for themselves this year.

Set up a SendRoll campaign this week to go after all those extra holiday visitors.