970x250The funnel is a well-understood marketing concept that is usually split into three stages—each of which presents marketers with a unique set of challenges. At the top, marketers generate awareness. In the middle, they nurture potential customers. And at the bottom, they turn prospects into spending accounts.

But the fact remains that many marketers are still unsure how to speak to their customers’ needs at each of these stages.

In the guide, you’ll learn:

  • What full-funnel marketing campaigns are and how to accurately measure their success
  • How to calculate the lifetime value (LTV) of your customers
  • A step-by-step process to launching your own full-funnel campaigns
  • The correct key performance indicators (KPIs) to use at each stage of the funnel
  • And more!

Download now to fill your funnel!