Your website is a gold mine of customer data that can increase your digital reach across all devices, social media, email and the web. In fact, if you’re sending email-based campaigns, you’re probably already collecting valuable data.

Email retargeting allows you to connect your email address to rich cookie data and email addresses. Collecting more email addresses on your brand’s site will help expand the reach of an email retargeting campaign and your existing email marketing strategy. Try these three tips to rake in more customer emails.

1. Use a Pop-up Contact Form


AdRoll uses contact pop-up forms to capture email addresses for our newsletter.

Pop-ups contact forms have been popping up more and more lately (no pun intended). Many marketers use them to encourage users to fill out a contact form in exchange for a newsletter membership, draw their attention to a promo code or to discourage users from leaving before making a purchase.

  • Pro: Pop-ups work because they’re hard to miss. When done well, marketers can capture a shopper’s interest early, and entice them to continue shopping.
  • Con: When executed poorly, they’re intrusive and interrupt the site experience.  

Add pop-ups to pages a step or two away from the homepage—like a category or product page. That way, you present a coupon or offer after you know they’re interested; once they’ve had a chance to explore. Check out Privy’s free pop-up widget to get started.

2. Move Your Subscription Box to a Prominent Spot


Keeping the subscription box in a prominent place might seem like a no-brainer, but countless sites have a subscription button near—or in—the footer, without any prompts or call-to-actions. Visitors won’t subscribe if you don’t call their attention. Move your subscription box to the navigation or sidebar.

  • Pro: Navbars never hurt nobody. They don’t disrupt your on-site experience, and you know that people who subscribe are doing so because they genuinely want to hear from you again.
  • Con: This requires some development work.

If you’re using an A/B testing platform you can test your subscription box placement before making the permanent switch. Optimizely is site analytics and testing platform that can help you determine best place to locate elements on your site, amongst other things.

3. Create a Landing Page for Each Campaign


Splash pages are popular in B2B marketing, and they work well for ecommerce, too. Landing pages manage and track campaigns that have different goals; like a sale, conversion, subscription or sign-up.

  • Pro: Landing pages remove distractions so that your audience can focus on one thing—in this case, giving you their email address.
  • Con: Expect a lower conversion rate from your landing page, since you’re adding an extra step in your sales funnel.

Create a separate social media campaign that drives to your new special landing page. Use your ad copy to offer a special promo and a call-to-action to encourage visitors to click through. Instapage, Squarespace and Wix offer collections of landing page templates with integrations to a number of email providers that organize your subscription list.

Email addresses unlock a wealth of potential, whether you’re launching an email marketing, email retargeting or CRM retargeting campaign. To learn how to best maintain a clean email list, check out HubSpot’s article on email data hygiene.

Use SendRoll get started email retargeting.