Category: Best Practices
Mar 21, 2021
Category: Best Practices
Ambitious Women Spotlight Series – Meet Tina Romanello
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As Head of Sales Training and Enablement for AdRoll, a division of NextRoll, Tina sits cross-functionally to ensure the Sales and Success teams have what they need to deliver the best experience for customers. Like the Jellyfish, one of NextRoll’s culture creatures, which highlights transparency...
Mar 15, 2021
Category: Best Practices
Ambitious Women Spotlight – Meet Serena Patel
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For this next post we caught up with Serena Patel, Senior Account Manager here at NextRoll, to learn more about her career in tech, what ambition means to her and how caring can be a superpower. What do you enjoy most about your role? I...
Mar 9, 2021
Category: Best Practices
Ambitious Women Spotlight Series – Meet Meredith Klee
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Running Communications and PR for AdRoll didn’t happen overnight for Meredith. Leadership has been a journey, full of twists and turns, and plenty of learning opportunities along the way. She credits her manager for always having her back, as well as the company for empowering...
Feb 26, 2021
Category: Best Practices
Ambitious Women Spotlight Series – Meet Larissa Licha
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For the next addition to our Ambitious Women Spotlight series we caught up with Larissa Licha, Chief of Staff, Product, Design and Engineering at NextRoll. She’s been on an amazing 6 year journey here at NextRoll having worked in 4 different offices and sat in...
Mar 12, 2020
Category: Best Practices
Recruiting vs. Sales
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If you’ve ever applied for a job you know that your chances of hearing back are close to none. That’s because most recruiting organizations don’t review their inbound applications or only look at those with pedigree. Recently, the CEO of CodeSignal and Founder of #GoBeyondResumes,...
May 15, 2018
Category: Best Practices
Dare to Grow: Display-Marketing Best Practices for Ambitious FX Brands
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As John C. Maxwell wrote, “Change is inevitable. Growth is optional.” When it comes to digital advertising, this quote seems especially accurate. As we approach the largest IFX event in Limmasol, Cyprus I wanted to outline some of the major ways FX brands can win...
Jan 17, 2018
Category: Best Practices
How do I know if ABM is right for me?
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While it’s true that 80% of marketers said that ABM outperforms other marketing initiatives, that doesn’t mean it’s a one-size-fits-all solution. There are so many use cases for ABM that it’s nearly impossible to cover them all, but here are a few tests that will...
Jan 10, 2018
Category: Best Practices
The powerful hidden uses of ABM (that no one is using)
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We’ve written about why account-based marketing (ABM) is the best marketing strategy for B2B companies. It’s hard to argue with stats like the following from SiriusDecisions: Organizations with an ABM strategy in place experienced 200% pipeline growth Organizations using ABM also saw a 20% increase...
Nov 15, 2017
Category: Best Practices
20 Minutes to improve your B2B marketing
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With a sold-out crowd during his talk at Inbound 2017, Peter Clark, Director of B2B Product, dropped some serious knowledge. His presentation, “Outbound at Inbound” speaks for itself on the benefits of taking both an outbound and inbound approach to improve your B2B marketing. Here...
Nov 8, 2017
Category: Best Practices
Why you’re struggling with attribution (and how to fix it)
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For many marketers, their biggest day-to-day challenge is figuring out how to measure and optimize the success of their campaigns. Because of this, attribution has become one of the foremost topics in digital advertising. What exactly are the biggest challenges that marketers feel are keeping...
Nov 1, 2017
Category: Best Practices
How to write the best native ads for brands
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What are native ads? Native ads mimic the look and feel of the sites and apps where they are placed. When consumers scroll through content searching for information, they are 25% more likely to read a site-similar native ad than a site-divergent standard ad. Although...
Oct 31, 2017
Category: Best Practices
The ultimate checklist for all things ABM
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What’s the difference between a good ABM strategy and just flushing marketing dollars down the toilet? Well, there’s a lot. And that’s the point. ABM, or account-based marketing, is a marketing strategy that’s being adopted across B2B industries at an incredibly rapid pace. And with...