Category: Best Practices

Ambitious Women Spotlight Series – Meet Tina Romanello

As Head of Sales Training and Enablement for AdRoll, a division of NextRoll, Tina sits cross-functionally to ensure the Sales and Success teams have what they need to deliver the best experience for customers. Like the Jellyfish, one of NextRoll’s culture creatures, which highlights transparency...

Ambitious Women Spotlight – Meet Serena Patel

For this next post we caught up with Serena Patel, Senior Account Manager here at NextRoll, to learn more about her career in tech, what ambition means to her and how caring can be a superpower. What do you enjoy most about your role? I...

Ambitious Women Spotlight Series – Meet Meredith Klee

Running Communications and PR for AdRoll didn’t happen overnight for Meredith. Leadership has been a journey, full of twists and turns, and plenty of learning opportunities along the way. She credits her manager for always having her back, as well as the company for empowering...

Ambitious Women Spotlight Series – Meet Larissa Licha

For the next addition to our Ambitious Women Spotlight series we caught up with Larissa Licha, Chief of Staff, Product, Design and Engineering at NextRoll. She’s been on an amazing 6 year journey here at NextRoll having worked in 4 different offices and sat in...

Recruiting vs. Sales

If you’ve ever applied for a job you know that your chances of hearing back are close to none. That’s because most recruiting organizations don’t review their inbound applications or only look at those with pedigree. Recently, the CEO of CodeSignal and Founder of #GoBeyondResumes,...

Dare to Grow: Display-Marketing Best Practices for Ambitious FX Brands

As John C. Maxwell wrote, “Change is inevitable. Growth is optional.” When it comes to digital advertising, this quote seems especially accurate. As we approach the largest IFX event in Limmasol, Cyprus I wanted to outline some of the major ways FX brands can win...

Why you’re struggling with attribution (and how to fix it)

For many marketers, their biggest day-to-day challenge is figuring out how to measure and optimize the success of their campaigns. Because of this, attribution has become one of the foremost topics in digital advertising. What exactly are the biggest challenges that marketers feel are keeping...

How to write the best native ads for brands

What are native ads? Native ads mimic the look and feel of the sites and apps where they are placed. When consumers scroll through content searching for information, they are 25% more likely to read a site-similar native ad than a site-divergent standard ad. Although...