Lauren Vaccarello

Lauren Vaccarello

VP of Marketing at AdRoll

Lauren is AdRoll’s in-house marketing guru, a thought leader in the digital marketing world, and author of the highly regarded book, “Complete B2B Online Marketing.” As Vice President of Marketing, Lauren oversees all of AdRoll’s marketing functions, including lead generation, sales enablement, branding, product marketing, event marketing, and content marketing. With over ten years of product, brand, and business-to-business experience, Lauren is well versed in running both online and offline campaigns that improve ROI for businesses of all sizes, from SMBs to global enterprises. Prior to joining AdRoll, Lauren was Head of Online Marketing at Salesforce.com, where she developed cross-channel strategies that bridged the gap between awareness and demand generation. Before joining Salesforce.com, Lauren started lvlogic, a boutique online marketing consulting company, and was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren has also been a member of the Google Tech Advisory Council and is a frequent conference speaker at SES, eMetrics, SMX, and the Online Marketing Summit. Lauren holds her B.S. in Marketing Communications from Emerson College where she graduated Magna Cum Laude. Outside of AdRoll, Lauren enjoys boxing, sword fighting, and is an avid foodie.

Articles by Lauren